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thought leader

The best networkers never sit on their contacts like misers hoarding gold. Instead, they are constantly evaluating who they know who would benefit by being connected to others in their network.

Your network can now net many more opportunities because of online networks like LinkedIn and others. Therefore, take time to build more effective processes into your networking for introducing and getting introduced.

Here, we’ll focus on getting introduced. Don’t be afraid that you don’t have anything to offer today. You don’t need to:

  • have an in-depth knowledge of another’s industry.
  • have any current leads or referrals to give.
  • feel as though you’re pushy.

Today, the introduction is the new referral. You do not have to be referred to carry additional influence or klout with a solid introduction. A simple process I suggest is to create an “introduction script” to have someone introduce you to one or two good connections they know and then you do the same for them.

For example, if I ask someone to introduce me, I send them the following script. I would like you to meet Melissa. Melissa is the author of thirteen books, four that have been on best-seller lists. Her greatest strength is helping thought leaders grow themselves and their organizations through publishing and follow-up social media marketing, pr and speaking. She and her firm, Networlding, have helped more than 100 top thought leaders grow their platforms through book publishing.

Now I would do the same for you. I would offer you to share a script I can send others about you to get them interested in connecting with you. Send that script to your networking partners and ask them to send one of their own to do the same for them.

Again, create a pre-written introduction of you, by you, as if someone else wrote it about you. This way your networking partners and you can “cut and paste” your respective introductions into your emails and send them to  a couple of excellent connections without a lot of effort. Think simple and powerful when it comes to creating better ways to get more and better leads faster.

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Welcome to the very first blog posting of Networlding Publishing. I’m excited to be announcing the launch of a revolutionary new way that thought leaders can extend their brand and their impact on communities all around the world. Having worked within the publishing industry for nearly twelve years, I’ve come to realize that the traditional publishing model is rapidly becoming obsolete. Most publishers probably don’t recognize it yet, but the old way of doing things and disseminating information is in dire need of changing. Thought leaders no longer need to rely on antiquated publishing models to get their books published, to build their platforms, or to reach the general public, nor do they need to invest thousands of dollars of their hard-earned cash on self-publishing houses that turn out shoddy product that, well, looks self-published. 

Networlding Publishing provides thought leaders an affordable and reliable alternative. Our team of publishing professionals gives you, the thought leader, the best possible quality for the lowest possible price. We realize that in the information age you and your organizations needs to be on the cutting edge of leadership and the most effective method for building your brand and the public awareness of your brand’s value and expertise is through publication…but not through the tired system offered by the traditional publishing model. 

Every week I will be blogging around our activities, sharing my observations on the state of the publishing industry in these economically challenged times as well as the success stories of organizations and thought leaders who have gone through the Networlding Publishing process. We welcome your thoughts and observations and look forward to developing a spirited and insightful conversation around thought leadership and communication.

Networlding Publishing is the new face of publishing. We’re committed to revolutionizing the system and we welcome you to join us for the ride…

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