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social networks

Many people who don’t really understand the power of networks and Networlding get insight when I share with them that Oprah has built a great Networld. When Malcolm Gladwell wrote The Tipping Point he referenced the scientific reality that we can’t communicate with more than 15 people regularly at any one time.

In Networlding I make it even more simple for building a network by taking that network down to ten people and referring to it as a your “Power-of-Ten” Circle. Sociologists (which I am one) refer to this circle as your “primary circle.” So to bring your Power-of-Ten Circle to life think of Oprah and her circle. Who would be in that circle or alliance network? How about:

  1. Suzie Orman - financial sage and the author of nine books, including her latest, Suze Orman’s 2009 Action Plan
  2. Nate Berkus – Nate Berkus is a featured design expert for The Oprah Winfrey Show and a regular contributor to the pages of O at Home.
  3. Lisa Kogan – 40 something columnist for Oprah’s magazine.
  4. Dr. Maya Angelou - hailed as a remarkable Renaissance woman, a beloved poet and best-selling author, Dr. Angelou has the unique ability to captivate listeners through the vigor and sheer beauty of her lyrics and words.
  5. Dr. Katz – nationally renowned authority on nutrition and chronic disease prevention and columnist—is here to help you digest it all. O, The Oprah Magazine
  6. Adam Glassman – the creative director of O, The Oprah Magazine tells you what your best friends won’t. Adam fields questions from readers on everything from age-appropriate clothing to how to be comfortable and still look great during a long airplane flight.
  7. Martha Beck – life coach and O, The Oprah Magazine columnist Martha Beck has the blueprint to stress-free living.
  8. Bob Greene - Bob Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism and weight loss.
  9. Dr. Oz - Dr. Oz is the health expert on The Oprah Winfrey Show. He is chief medical consultant to Discovery Communications and has hosted several shows, including Second Opinion with Dr. Oz and Life Line.
  10. John St. Augustine - He is the author of Living an Uncommon Life: Essential Lessons from 21 Extraordinary People and a sought-after speaker on human potential and purpose. Now, John’s hosting his own show on Oprah Radio, interviewing some of the world’s most influential thinkers, leaders and experts on personal empowerment. (Networlding Note: John was connected to Oprah through someone from Networlding and that is how he made the great connection. He is one of my favorite people and the best talk show host. I met John years ago when I was on his radio show after writing Angels in the Workplace).

Of course there are others, but realistically there is still the phenomenon that exists in the science of networks called “The Law of the Few” which essentially states that it will be the few people you know that will really make the difference in your life. Gladwell refers to people as “sales people,” “mavens” and “connectors.” In Networlding I say that people can have all three abilities. When they do I call them “Networlders.” Also, note that I believe people can also learn and build these skills. Of course some people won’t be as good as others but then they can always surround themselves with a Power-of-Ten Network or Networld as Oprah has.

Playing out this real power network even further by folding into it the element of values-based networking, you don’t have to wonder too much whether the above ten people in Oprah’s network have similar and complimentary values which is what I have found is needed to leverage a successful network. From what I know of the above ten they are all true leaders and create additional value by being part of Oprah’s network and vice versa.

So now ask yourself who should be in your Power-of-Ten Circle? Want to start a circle yourself? Email us at info@networlding.com and we’ll help you get started.

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It’s great to see a company that explicity focuses on campaigns that leverage influencer communities to, as they put it, “create mutually beneficial relationships that drive sales, brand awareness and brand loyalty to positively affect every aspect of your business.”  See Word-of-Mouth and Influencer Marketing Agency Buzz Corps Now Ivy Worldwide.

The article continues on to share that this new organization will continue to provide exceptional word-of-mouth marketing programs that leverage the power of their pre-existing relationships with top bloggers such as Liz Strauss Successful-Blog.com.

The company has locations in Austin, Seattle and Houston.  Ivy Worldwide is recommended by community influencers as the best company with the best approach for word-of-mouth marketing. For more information, visit Ivy World Wide.

With Networlding we emphasize that there are “Givers,” “Takers” and “Exchangers.” We advocate that there is a big difference between each of these three. Of course we all know about “The Takers.” They are usually the subject of most talks by top networking experts.

Instead, I focus on how “The Giver” is different from “The Exchanger.” An example is a good friend of mine who is the poster child of “The Giver.” She gives and gives and gives but then, at the end of each year, she often ends up with little in exchange. Why? Because she did not ask for anything in return. And, because she is so busy giving, she doesn’t have time to really realize the benefits of an exchange.

Exchangers take time qualifying others as to  how they can create a more mutually beneficial exchange of support. In Networlding I reference our “Seven Levels of Support” that help people understand what they have to give and what they can request in exchange. In an exchange, just as Ivy Worldwide has made explicit and part of how they implement their online campaigns, the upfront knowledge and agreement as to what a good exchange would be results in a mutually beneficial outcome that can ripple(just like an good networking initiative) beyond all participants most hopeful expectations. The “Network Effect” created then cannot be compared to transactional campaigns that have only a goal for immediate gratification and a limited vision.

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Vincent Wright is Right On!

June 29, 2009

Vincent Wright is someone I really admire–a voice of reason, calm, spirit and clarity. Here is one of his daily ponderings I think is very useful to those out their building networks with reckless abandon. ——— To me, as a professional networker, the silliness of the Quality versus Quantity argument can’t die soon enough!  But, [...]

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Millionaires Choose the Internet as Their Number One Place to Shop

January 18, 2009

According to Marketing Daily, an online site, Google recently partnered with Unity Marketing to poll extremely well-heeled shoppers, between the ages of 24 and 64. They found some key differences between the ultra-affluent (earning at least $250,000 annually per household, or $125,000 individually, with a net worth of at least $1 million) and those who [...]

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Hall of Fame Showcases Tom Peters

December 23, 2008

So I am reading the Tom Peter’s blog today and I can’t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff’s son, Andrew, [...]

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Social Media at SAS – Turning a Great Reputation Into an Online Asset

December 18, 2008

What comes to mind when you hear the acronym SAS? No, not “software as a service.” Not the Scandinavian airline. Not even Surfers Against Sewage. If your job depends on making business decisions based on analysis of unstructured data, you probably thought immediately of SAS, the leader in business analytics. And once you connect with [...]

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What’s the Number? How many referrals can you really get in one year?

November 30, 2008

With the upcoming new year upon us, you may be asking yourself questions like, “What will my business revenues look like next year?” or “Where will the business come from in the new year?” To answer that question it is also good to figure out just how many new sales calls, leads or referrals you [...]

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Going for the Gold: The Best of Social Marketing Online – Part IV

August 19, 2008
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