When Jocelyn Carter Miller (first CMO of Motorola) and I met at The University of Chicago (Women’s Business Graduate Advisory Board), I asked her the question:
“What’s one thing in your career you haven’t done that you would like to do?”
She responded, “I would like to write a book.”
That was 12 years ago. That was the moment I asked her to co-author Networlding with me.
Networlding: Building Relationships and Opportunities for Success is now in it’s 12th year and enjoyed a spot on Amazon’s best seller list for an entire year. We keep hearing from others, including our publisher, “You were really ahead of your time with the whole social media/social networking movement 10 years ago.”
In the past decade because of the Networlding brand I have generated over $2 million in revenue from book sales, training, license agreements, speaking engagements and consulting contracts.
I’m Melissa Giovagnoli Wilson or Melissa G Wilson as I am coming to be known. I am Founder and President of Networlding, a firm specializing in helping individuals and organizations harness the power of publishing combined with both traditional and new marketing that includes social media and pr. Why? Because after writing 12 books, I realized that the one thing thought leaders need wen they are writing a book is a one-stop place that will leverage marketing and pr with publishing for without great marketing and pr, you can’t achieve success with your book and without a wonderful, well-written book, all the marketing in the world won’t help.
I’ve had five major, traditional publishers. I have also self published four books and now am working with a hybrid publisher on my next book. So I decided now to take all my experience and passion for helping others and five years of new author workshops and commit to helping 10 authors a year write, publish and market their own books.
Our Unique Difference
Our exclusive, seven-step proven process, Networlding, adds a developed network of thousands of value-based leaders–market influencers with a network of top publishing, design, book marketing and online experts enable myself and my team to provide ten thought leaders as year who want to publish, choose either traditional publishing through an agent or self or hybrid publishing. Following is an overview of our offerings:
1. Creating a mind-map of your book, assisting with a powerful title and chapter-by-chapter outline. This step also includes helping with extensive research of 100 similar booksto determine just the right positioning for your book, setting you up for better results with reviews on your book as well as sales.
2. Either interviewing chapter by chapter to pull out your own unique, rich thought leader content or pulling in a ghostwriter to write your book from your special content.
3. Editing each chapter not once but three times or more.
4. Creating a top-quality design for your front and back book cover and interior.
5. Creating compelling marketing copy for your back book cover.
6. Creating a blog, Twitter and Facebook page for you to augment your book content and to start growing reader engagement and fans who look forward to reading your book. This also includes coaching you as to how to blog effectively and helping you develop an initial editorial calendar for your blog.
7. Developing and designing a tailored social media campaign that further leverages your book and your thought leadership.
8. Providing PR and social media implementation coaching.
In 4 months with weekly coaching and integrated support from our team of experts who will analyze your target market and make sure you are positioned for success.
We work in two ways with thought leaders and authors:
1. Coaching them monthly with two month minimum.
2. Working with them to complete and pre-market their books.with a variety of optional avenues to take, such as:
- Traditional book publishing process.
- Hybrid strategy of organizational books and some individual ones.
- Produce a series of internal e-books for your organization.
- Create a electronic buzz about a single book
Whatever your goals, we can help.
Networlding success include:
- Acquiring more than $2 million in revenue from book sales, training, licensing agreements, speaking and consulting contracts.
- Networlding was a top ten book on Amazon for a year.
- Authored and co-authored 14 books, and have been on industry bestseller lists.
- Networlding has been licensed by Motorola and universities like Yale.
- Authoring books with the first Chief Marketing Officer of Motorola and other C-Level executives from UBS, Accenture and Mercer Management Consulting.
- Helped over 130 thought leaders work on their own authored books.
The Bottomline
We help you get your book written, designed, published, printed and distributed in the manner and with the integrated support I would like to have had when I was getting published traditionally over the past fifteen years by five major publishers.
We want to share what we know: Half day and full day semniars are offered for your people that explains the process and options for creating and selling books, or we can meet with representatives (often from the marketing group) to establish goals and options of doing so.
Contact us for more information here and connect with me on LinkedIn.
Relevant Experience
For those of you who appreciate bullet points, following is an overview of my past accomplishments:
- Won an “Outstanding Woman of the Decade” award by The University of Chicago Women’s Business Advisory Group
- Taught networking since 1987 when I wrote my first networking book, Make Your Connections Count.
- Wrote Networlding, my seventh book and in the first year with The Chicagoland Chamber as a partner, took 1000 professionals through Networlding bootcamps.
- Worked as a VP writing whitepapers on networks for a company called Participate.com where we worked on AT&T’s worldnet, Arthur Andersen’s KnowledgeSpace and The Ace Hardware Dealer network (to name a few).
- Gifted an innovation center for a year at 401 N. Michigan Ave. in the heart of Chicago’s retail Magnificent Mile in 2006 focused on helping entrepreneurs.
- Hosted a revitalization event for the city of Chicago during the recession in October 2002 with 350 top leaders in the city who volunteered their time to help revitalize the economy.
- Formed The Networlding Partner Alliance with one of my co-authors, Steve Benton (on internal social networks)
- Assisted top thought leaders such as Andres Tapia, Chief Diversity Officer of Hewitt in the creation of his first, ground breaking book called The Inclusion Paradox.
- Hosted hundreds of interactive networking events and delivering, on average, fifty presentations a year on the science and art of social networking.
- Coached over 4000 people on the use of social networking tools–specifically LinkedIn.
- Received a six-figure fee for acting as a spokesperson for a Fortune 500 tele-communications company with the goal of networking in communities, starting with Chicago, to grow brand loyalty.
Speaking
If you’re looking for a speaker visit my speaking page.
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