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social media speaking

When you hear the name Andrew Carnegie, what are the first words that appear in your mind?  Perhaps industrialist, entrepreneur, or philanthropist?  Migrated to the United States from Scotland in the mid-19th century, Andrew Carnegie first started his working career in a factory–like most poor immigrants at that time.  To provide more for his family, Carnegie became an avid learner and strove to educate himself using whatever resources available.  Eventually he acquired a job as a telegraph messenger boy and quickly progressed through the company.

His networking skills began their steady growth with this job; soon he became familiar with Pittsburgh’s most important figures.  Through this he met Thomas A. Scott of the Pennsylvania Railroad Company, who decided to hire him as a secretary.  Again he quickly advanced through the company and Scott taught him about the railroad business while helping him make his first investments (although not without ulterior motives).  Carnegie’s investments slowly grew and he eventually opened his own steel rail company while continuing to diversify his other investments in a variety of businesses.

Connections with other well-known figures were vital, and so Carnegie built up a wide network of contacts to rely on.  Not content with just owning a steel empire, Carnegie also wrote a variety of literary articles and stated his strong views on philanthropy.  His donations to philanthropic purposes ranged widely; however, there was a heavy emphasis on the building of public libraries and other structures for colleges in both the United States and Scotland.  When all was said and done, he had given away more than $350 million (in 2005 this would have been around $4.3 billion).  Carnegie believed that one should try to learn as much as possible, make as much money as possible, and then give that money away to good causes:  for him people who held on to their money was an act to be considered abominable.  There is no doubt that his ability to connect with people and foster meaningful relationships was a major factor in his advancement in the many industries he pursued.

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“Leaders have people who play to their strengths and people who cover their weaknesses.” Bruce McNicol, Ascent of a Leader

  1. Who in your network will play to your strengths?
  2. Who will cover your weaknesses?
  3. What one person would you like to meet if you could network with anyone in the world? What qualities does that person have? List them and then look for people who have similar qualities.
  4. What top three industry leaders does your network listen to the most?
  5. What top three leaders in all other industries do they most admire?
  6. What if the network you had comprised of only top performers? What qualities would they have? What qualities do you have to would complement theirs?
  7. How can you listen better every day? Top-performing networkers are top listeners.
  8. Who is one person you know who helps others in the organization above and beyond his or her own work responsibilities?
  9. What one thing would you like to be doing or do differently that you are not doing now. (e.g. have great meetings that lead to new business or design a program that comes in under budget and on time).
  10. What would it look, sound, feel like to be successful in networking?

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What Do Your Values Reflect?

December 11, 2009

What does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed [...]

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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part I

October 27, 2009

Following is a Part I of an interview I had the pleasure of conducting with one of our Networlding licensees, Alonzo Russell of Alonzo Russell and Associate. I hope you enjoy it as much as I enjoyed hearing Alonzo’s insights around building trusting relationship networks and how to leverage those networks for mutual gain, 1.   [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

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