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Social Media Speakers

Social Media GPS

December 9, 2011

Have you ever traveled somewhere and got lost? I have. In fact my friends and loved ones laugh at my inability to find my way around a city, even in cities I know well. They say things like, “Melissa, you are so bright. You can take on crowds of thousands and nail a point that others can’t seem to grasp,” “Why are you unable to find your way home in your own town?”

There is no simple answer to these statements or question, but the reason I bring it up is that these comments help me understand the plight of those wondering how to maneuver through the maze of social media options for us and our organizations. Here are two simple tips to help you get better results faster:

  1. Pick Two: You know how you go to out to eat and they give you two sides to pick with your entree? Here, I’m recommending you do the same with social media. This will help you leverage those two social media tools that can be the most helpful. Recommendation: I would recommend a blog and a tool like LinkedIn and Twitter depending on what type of product or service you are selling. For a business-to-business play I would suggest LinkedIn. Twitter allows you to make a worldwide reach.  Determine your niche, and follow others with similar interests and values.  I strongly suggest tweetchats too. Learn everything you can as to how to use these tools. According to the amazing site, Hubspot, writing a blog, even once a week, will help successfully you grow inbound leads.
  2. Choose Ten Companies to Follow: I am always looking for companies and leaders in those companies to follow that I admire. Right now my list includes: Digitas, Southwest Airlines, Zappos and SAS. You can follow these companies with tools like Google Alerts, Twitter and LinkedIn. Learn how these companies make the most out of their social media tools. Learn who are the most active “social media leaders” in each company. Connect to these leaders, but, first, see what matters to them most. Don’t just connect for the sake of connecting. Connect with a purpose.

What do you think? What other tips do you have? What has worked for you or your colleagues?

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Check out this recent company that has emerged to serve growing early-stage restaurants.

www.nourishcapital.com

1. Please provide a two paragraph overview of your company.

Nourish Capital is an early-stage growth equity investment firm focused exclusively on the restaurant industry.  We fill a major void in the funding landscape that exists for multi-unit brands between friends-and-family and traditional institutional sources of capital.  Beyond capital, we provide a leveraged platform rooted in deep industry expertise which increases the probability that a restaurant concept can be successfully scaled.

We are looking to partner with entrepreneurs who think big and we will work tirelessly to help them grow intelligently, operate effectively, eliminate excess costs, mitigate risks and maximize the value of their brand. We focus on the fast casual brands with 2-10 units, as we believe in the “Chipotle effect” or that fast casual segment will continue to lead the restaurant industry overall in terms of growth throughout the next 10 years.

Our collective team brings 200+ years of multi-unit growth and operating leadership in the restaurant industry and the requisite investment and fund management experience.   In addition we have developed and will continue to grow a broad network of industry leaders and service providers who are eager to work with our portfolio companies.

2. Why did you create this business? What need in the market did it answer that was not being answered before or well enough?

Over the next decade a new group of leading growth restaurant brands will emerge, creating tremendous wealth for their founders and shareholders.

Resulting from shifts in demographics, economic disruption and industry cycles, new brands will continue to steal market share from old, tired brands locked into legacy infrastructure, historic locations and dated offerings that have lost touch with consumers. The next big winners will be more innovative, more capital efficient, more nimble, more customer experience focused, will better leverage technology and have more savvy management teams than their predecessors.

However, early-stage brands face a dearth of the right financing, strategic expertise and operational discipline required for creating real enterprise value.  Nourish will fill this void as the first strategic investment fund solely dedicated to providing growth capital and active, value add expertise to emerging early-stage multi-unit restaurant concepts.

3. What is your goal for the next three to six months for your company?

Over the next three to six months our goal is to identify and invest in our first portfolio company – a unique brand with goals and aspirations of becoming national or perhaps even international player.

Social media has become an integral part of not only how we pick places to eat but an invaluable business resource. Widespread development of digital media that happened within the past several years gives Nourish an additional powerful resource in finding, screening and evaluating potential investment opportunities. We now have access to an army of food writers and professional restaurant critics who publish their findings in real time. Social media resources such as Yelp, Twitter, Google+, Foursquare, Foodspotting, etc. give Nourish instant insight into the wisdom of the crowd. Dining out is a hot topic among young and tech-savvy, and Nourish is fully utilizing the opportunity given by this trend.

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Social Media Week Chicago: Social Media Innovation at Its Best

August 8, 2011

I have had several people ask why I accepted the invitation to serve on the Advisory Board of Social Media Week Chicago. While my first response is usually look at the list of names I’m serving alongside and you’ll get your answer, I can honestly say that I think I have something unique to contribute. [...]

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Want to Sell More? Offer Less – What’s the Magic Number?

July 10, 2011

Selling more is about selling less? Yes! That’s a paradox but one that holds true again and again. So what’s the magic number? According to Derek Halpern of Social Triggers, Inc. the number is between 1-6. He gives the example of Amazon who has six options listed for those people who bought one book there [...]

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When Are You Going to Notice Me? 10 Ways, 10 Days

May 21, 2011

Many people wonder when it is going to be their turn to get attention on the web.  ”I’ve been blogging for months now. I don’t get people coming to my site! What’s wrong?” Experts tell you that  you just need to keep at it. Eventually your voice will be heard if you do certain things. [...]

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What Would Oprah’s OWN and The Domino Project Look Like Together?

February 7, 2011

What would it look like if you merged Seth Godin’s long awaited Domino Project with the Oprah Winfrey Network (OWN)? You would have Oprah the Queen of Books working with Seth the Prince of Publishing. I believe it would be an exceptional partnership. As part of the project team for the Domino Project I have [...]

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Six Degrees of Lois Weisberg Revisited: Networlding 4.0 Excerpt

January 22, 2011

Chicago Cultural Affairs Commissioner, Lois Weisberg, will be retiring this year. It’s interesting that she is leaving just as we are revisiting the human phenomenon that 12 years ago became an international notoriety when Malcolm Gladwell showcased her in his groundbreaking New Yorker article, “6 Degrees of Lois Weisberg.” Our book, Networlding 4.0: The Great [...]

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Three Tips for Better Social Media from Ben and Jerry’s

October 19, 2010

Ben & Jerry’s Mission Statement is like reading a mini Declaration of Independence. It truly shares a better way to work in this world. Read it over. What does it convey to you? I saw this ad in a movie lobby of Odeon movies in London this last weekend. I took a photo of it so I [...]

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5 Tips for Better Social Networking

October 17, 2010

I’ve been in London over the last week. It’s been great fun. I have walked almost five miles a day, tried fish and chips, visited Churchill’s War Room, seen two amazing plays and moved very carefully around our very small hotel room (rooms are much smaller here) with my much taller husband maneuvering himself so [...]

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What’s Your BHAG – Big Harry Audacious Goal

October 9, 2010

In the book “Built to Last” the authors James Collins and Jerry Porras coin the term big, hairy, audacious goal (BHAG). Do you have one? Have you shared your goal? Are you afraid to do that? If so, why? If not, what is it and who do you need to help you? Here’s my BHAG [...]

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