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I wanted to take a moment to re-introduce you to my co-author, Jocelyn Carter Miller. We have not worked together for the last seven years but now have reconnected to update Networlding: Building Relationships and Opportunities for Success. Just as Seth Godin is leading this year as what he might even term, “The Year of Publishing,” Jocelyn and I are focused and committed to writing the full update of Networlding.

After 10 years of development, over 3000 people taken through the seven-step Networlding process, more than 30 Fortune 1000 and Fortune 500 companies involved in Networlding in some form and a list of 12,000 various social media followers, we are excited to share our decade of learnings and insights. With forty chapters filled with one story after another showcasing the many principles of Networlding, this new book should be helpful to you in taking your social media and social networking initiatives up many levels.

Probably the most exciting thing I can offer right now is that you can subscribe to the Networlding newsletter or blog and especially to our Blog Talk Radio show where we are going through the entire book, co-creating it (Step #6 of Networlding) weekly, at least two chapters a week. It’s my idea–a unique way to write a book. After we get done with each show, we have it transcribed and then add to it. The shows will only be up for a couple of months and then we’ll take them down. So, if you are interested, be sure to listen by clicking here!

Following is a bio of Jocelyn for you to get reacquainted with her work.

Jocelyn Carter-Miller is President of TechEdVent tures, a community empow werment firm that educates and inspires children, families, and the broader community through the development and management of charter schools s, community-based programs, and other enterprises. Using state¬of-the-aart business strategies, technology resources and creative partnerships, Tech EdVentures provides operations m management, program development, marketing, training, and community relationship building to develop p the enterprises that promote community and d economic renewal.

Tech EdVentures enterprises include the Lauderdale Lakes Educational Complex which encompasses Smart School Charter Middle School (Grades 6-8), Eagle Charter Academy (Grades 6-12), First Tee of Broward County (golf and character-building program) and SOAR (fund development).

Prior to joining Tech EdVentures, Jocelyn was Executive Vice President and Chief Marketing Officer for Office Depot, Inc., where she managed marketing efforts across its retail, cont tract, catalog and e-commerce businesses. Formerly, Jocelyn served as Motorola Corporate Vice President and Chief Marketing Officer; Vice President of Latin American and Caribbean Operations, and Director of European, Middle East and African Operations for the Motorola International Networks Division; and Vice President of Marketing and Prod duct Development for Mattel.

Jocelyn has co-authored with Melissa Giovagnoli the book Networlding: Building Relationships and Opportunities for Success, published by Jossey-Bass Publishers.

Jocelyn has an MBA degree from the University of Chicago, a BS in Accounting from the University of Illinois and is a CPA. She serves on the Board of Directors of Principal Financial Group, Inc., InterPublic Group, Netgear, Inc. and non-profit o organizations.

Jocelyn is married to Edward Miller, Chief Executive Officer and Founder of Tech EdVentures, and has two daughters, Alexis and Kimberly.

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hubspot1-use

A colleague just sent me a promotional piece for yet another social media expert. I took the time to look at his promo and I was impressed . . . until I went over to look at his following on Twitter and, even more specifically, his grade on http://grader.com/ which is a product that HubSpot created.  The score for his site was a 16 out of 100. HubSpot offers a variety of graders, and, not that I am bragging, but this will give you an idea of how it works:

  • Networlding Website – (HubSpot Grader Page) – Grade: 95.5 out of 100

    The website www.networlding.com ranks 85,748 of the 1,916,503 websites that have been ranked so far.

    A website grade of 95.5/100 for www.networlding.com means that means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 95.5% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.

  • Networlding BlogGrade: 94 out of 100
  • Networlding on Twitter – (HubSpot Twitter Grader Page) – Grade: 98.5 out of 100

    I am close to the top where Chris Brogan and Guy

For those wondering. Here are the Algorithm Factors:

1.  Number of Followers

2.  Power of Followers

3.  Updates: More updates generally leads to a higher grade

4.  Update Recency

5.  Follower/Following Ratio

6.  Engagement

The Grade Calculation: So, those are the factors that go into the calculation of a score.  This score is then used to compare a user against all other users that also have a score.  The grade is calculated as the approximate percentage of other users that have an equal or lower score.  So, a Twitter Grade of 80 means that about 80% of the other users got a lower score.  At the time this article is being written, over 2.1 million users have been graded. To get the whole scoop (which you should), go to this great Twitter article.

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About

September 1, 2009

When Jocelyn Carter Miller (first CMO of Motorola) and I met at The University of Chicago (Women’s Business Graduate Advisory Board), I asked her the question: “What’s one thing in your career you haven’t done that you would like to do?” She  responded, “I would like to write a book.” That was 12 years ago. That [...]

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