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social media help

Social Media GPS

December 9, 2011

Have you ever traveled somewhere and got lost? I have. In fact my friends and loved ones laugh at my inability to find my way around a city, even in cities I know well. They say things like, “Melissa, you are so bright. You can take on crowds of thousands and nail a point that others can’t seem to grasp,” “Why are you unable to find your way home in your own town?”

There is no simple answer to these statements or question, but the reason I bring it up is that these comments help me understand the plight of those wondering how to maneuver through the maze of social media options for us and our organizations. Here are two simple tips to help you get better results faster:

  1. Pick Two: You know how you go to out to eat and they give you two sides to pick with your entree? Here, I’m recommending you do the same with social media. This will help you leverage those two social media tools that can be the most helpful. Recommendation: I would recommend a blog and a tool like LinkedIn and Twitter depending on what type of product or service you are selling. For a business-to-business play I would suggest LinkedIn. Twitter allows you to make a worldwide reach.  Determine your niche, and follow others with similar interests and values.  I strongly suggest tweetchats too. Learn everything you can as to how to use these tools. According to the amazing site, Hubspot, writing a blog, even once a week, will help successfully you grow inbound leads.
  2. Choose Ten Companies to Follow: I am always looking for companies and leaders in those companies to follow that I admire. Right now my list includes: Digitas, Southwest Airlines, Zappos and SAS. You can follow these companies with tools like Google Alerts, Twitter and LinkedIn. Learn how these companies make the most out of their social media tools. Learn who are the most active “social media leaders” in each company. Connect to these leaders, but, first, see what matters to them most. Don’t just connect for the sake of connecting. Connect with a purpose.

What do you think? What other tips do you have? What has worked for you or your colleagues?

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When you hear the name Andrew Carnegie, what are the first words that appear in your mind?  Perhaps industrialist, entrepreneur, or philanthropist?  Migrated to the United States from Scotland in the mid-19th century, Andrew Carnegie first started his working career in a factory–like most poor immigrants at that time.  To provide more for his family, Carnegie became an avid learner and strove to educate himself using whatever resources available.  Eventually he acquired a job as a telegraph messenger boy and quickly progressed through the company.

His networking skills began their steady growth with this job; soon he became familiar with Pittsburgh’s most important figures.  Through this he met Thomas A. Scott of the Pennsylvania Railroad Company, who decided to hire him as a secretary.  Again he quickly advanced through the company and Scott taught him about the railroad business while helping him make his first investments (although not without ulterior motives).  Carnegie’s investments slowly grew and he eventually opened his own steel rail company while continuing to diversify his other investments in a variety of businesses.

Connections with other well-known figures were vital, and so Carnegie built up a wide network of contacts to rely on.  Not content with just owning a steel empire, Carnegie also wrote a variety of literary articles and stated his strong views on philanthropy.  His donations to philanthropic purposes ranged widely; however, there was a heavy emphasis on the building of public libraries and other structures for colleges in both the United States and Scotland.  When all was said and done, he had given away more than $350 million (in 2005 this would have been around $4.3 billion).  Carnegie believed that one should try to learn as much as possible, make as much money as possible, and then give that money away to good causes:  for him people who held on to their money was an act to be considered abominable.  There is no doubt that his ability to connect with people and foster meaningful relationships was a major factor in his advancement in the many industries he pursued.

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Work With Me

September 4, 2010

Most organizations are missing a critical knowledge management tool. You may possess state-of-the-art information systems and your experts may give seminars and write white papers, but what you lack are books. If your company filled with experts and expertise, the odds are that you can produce at least one book of value. Do you know [...]

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Social Media: Can You Judge a Book by Its Cover?

April 29, 2010

When it comes to getting out new books you won’t find anyone more excited than I am to see that book get published. Well, we are almost there with this book that started with a contest for a third author and now . . . . x number of months later . . . .a [...]

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Two 80-20 Social Media Tips

April 25, 2010

Prioritizing is the name of the game when it comes to spending time on social media efforts. Below are three tips that should help you save time while also getting more of a return on your efforts. 1. Showcase someone you admire weekly. This week I want to showcase a recently new author, Brett Familoe. [...]

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50 Ways to Better Social Media – Sneak Peek

April 20, 2010

With our new book coming out soon, “50 Ways to Better Social Media” comes the following tip: Tip 35: Know Thyself: The First of the Five Golden Rules of Social Networking Have you ever heard that ancient Greek saying, “Know thyself”?  Some have attributed this aphorism to Socrates, and others to Pythagoras, but whoever wrote [...]

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Online PR and Social Media Help: A Great New E-Book

March 26, 2010

An Interview with Author, Janet Thaeler Looking for more social media help? I had the opportunity to meet Janet Thaeler, another LinkedIn success story in the making. While talking with other online experts in a group on LinkedIn I got a chance to connect with her. I was intrigued with her book and took the [...]

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The Power of Passion in Social Media Success

March 14, 2010

If you had only one BIG thing to accomplish this year what would that be? I find that when you ask that question, you tap into the passion of most people and I think, “Gee. If I can help someone achieve a great success that would be something rewarding–something I can also share with others [...]

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