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Fortune 500 Series: FedEx delivers success through social media
By Jennifer Leggio

Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share their stories about the community service projects.

Hill and Knowlton’s New Blogging Code of Conduct

Hill and Knowlton publish their blogging “Code of Conduct.” This is a nice model for other organizations to use.

The Top Six Reasons Companies are Still Scared of Social Media

This article showcases the reasons why companies are afraid of social media. Whereas they are typical reasons that make sense, the article is good at aggregating the most common reasons. The hurdles for companies are getting lowered by organizations like SAS who take on the risk, trusting and encouraging their employees to blog and prove that it is still better to be “out there” than to hide behind corporate walls.

My Take

I spoke with a couple of social media experts this week and found that, once again, myopia is still alive, well and living in peoples’ minds still. By this I mean that many see social networking as their ticket to great success. They think that because there are so are confused how to make social networking work that there is a huge market out there and that they can just put a shingle out that states they are social media experts overnight. Recently someone shared they had a construction worker friend who is now teaching LinkedIn.

I’ve been teaching people social networking for more than a decade and up until last year many still didn’t understand the basics of business networking. Now there are five times the number of experts on the subject than there were even three months ago. What a strange time this is! It will be interesting to see how all this shakes out in the next couple of years. I remember when I use to hold networking events and there was an over abundance of bankers; then came the plethora of coaches. Now everyone is a social networking and new media expert. Hmmmmm.


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Please comment, below, if you believe we should take one of our retail stores right in the middle of our Magnificent Retail Mile and put in a place that will “teach people to fish for a lifetime”–in other words an innovation center that allows:

  • people to network regularly to create new jobs, new products and services, new connections and ideas, new ways to create and grow a green environment.
  • daily live and virtual events that teach people how to leverage the many online tools available to them at no cost.
  • facilitated support for those want to connect with others to “co-develop” new products and services.
  • harvesting of huge amounts of wisdom (the 20% that can yield up to an 80% return) that will grow from the thousands of weekly conversations, brainstorms and planning that will occur in the center.

I have been working on a center for over ten years. Three years ago I was gifted a pilot center at 401 N. Michigan Avenue compliments of Regus Shared Office Space experts. I am now forming a coalition of people who want to be some part of this initiative. Here is what we need:

  1. One, two or three top companies in Chicago that will take monies from promotional budgets (all of those products that are disposable and just go into landfills after they are used anyway) and put just a portion of the millions spent into a physical center that can yield them highly loyal customers.
  2. A star team of thought leaders who have influence with major companies who, first, want to introduce us to their connections and, second, fully support the center, providing their thought leadership for startup and growth.
  3. Support from local universities. I have sat on a board at The University of Chicago. I have also been involved with Northwestern.
  4. Verbal commitments from vendors for special rates for services and products once we have the team assembled to open the center.

Note that although it would be good to have a non-profit center, I now believe after 22 years in business that it would be better to open a for-profit business. I am convinced that a for-profit, socially responsible initiative is the best way to grow this center which needs to go up faster.

Let’s start something, first, in Chicago. Then let’s share this around the country and the world. Let’s not wait to revitalize our economy. We need to make something happen now.

Please comment, below, if you have ideas or want to offer support!

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Accelerating Goal Achievement to Grow Your Business Today: How to Get that 80% Return Daily

February 13, 2009

Accelerating Goal Achievement to Grow Your Business Today: How to Get that 80% Return Daily There is no question that selling today bears no resemblance to selling a year ago. At the same time there has been one area in business that has realized a decided growth–the development of social networking. Social networking most simply [...]

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Hall of Fame Showcases Tom Peters

December 23, 2008

So I am reading the Tom Peter’s blog today and I can’t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff’s son, Andrew, [...]

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