Rather than writing about rehashed sales and sales management
methodologies, the author, Dirk Beveridge went to the heart of the
issue of sales performance and productivity, by researching – what is
it that separates those businesses who consistently outperform their
competitors. And what he found is gold.

The research led to defined best practices that are spelled out in
this book that form a roadmap for you and your organization. A
roadmap for significant top and bottom line sales results.

But more than a listing of best practices, you will hear the stories
of execution, stories of performance and success, providing a unique
insight that you’ll immediately relate to your business.

Now, there are no quick-fix-promises as part of what you’ll find in
this book, but you will want your entire management team to immerse
themselves in the provided wisdom and implementation tools. Then as a
team, together you can use the implementation roadmaps provided to
guide you in:

* Institutionalizing a differentiating sales process
* Developing and nurturing a high performance sales culture where
the team is committed to your vision
* Guide you in implementing a training and development program to
foster continuous skill development – even from your veterans.
* And… this book will show you how, to take more from the market
than the market is prepared to give you buy out strategizing, out
managing, and outselling your competitors.

Click here to read the 31 key-take-aways you will gain by reading this book and
to order your copies of Driving Distributor Sales Beyond for you and
your management team.

About The Author: Dirk Beveridge

Dirk Beveridge is president and chief executive officer of 4th
Generation Systems, a sales, marketing, and leadership development
firm that helps distributors and manufacturers become more competitive
and provider deeper value to customers. Dirk is an experienced
business executive who has helped strengthen the sales and marketing
strategies of leading firms, such as Time Warner, IBM, Andersen
Windows, Avaya and Berlin Packaging.

For more than 20 years, he has worked with over 3,000 firms as a
leadership consultant, trainer and speaker.

In addition to leading 4th Generation Systems, Dirk is one of the
nation’s most requested and highest-rated business speakers. He
provides timely, pertinent information to organizations on the topics
of customer focus, sales motivation, and market leadership. He is a
passionate, energetic and entertaining presenter and has been featured
on international speaking tours addressing groups on six continents.