Posts tagged as:

networlding

Four Best Networking Tools for Inbound and Outbound Marketing: The 20% that Yields an 80% Return

November 22, 2009

Wondering what works and what doesn ‘t when it comes to “push” or outbound marketing or “pull” or inbound marketing? As Malcolm Gladwell mentions in his third book, Outliers an expert is someone who has had more than 10,000 hours of study in one particular area. Online marketing is my area and there really are [...]

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Redefining Retail – Notes from the Future – What’s Coming

October 20, 2009

Just this week Business Week came out with an article called “The Hard Sell” showing that, basically, retailers turning the corner on 2009 into 2010 are all over the place on their strategies regarding what they will sell and what they will sell it for. According to Jena McGregor, Businessweek reporter, it may be up [...]

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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this: “Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.” I respond, “Yes. I am hearing that from a lot of [...]

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Notes from the Future: Table of Contents

September 26, 2009

i. Prologue – Written by Melissa Giovagnoli – What was the original genesis of the Innovation Center concept?  How long of a gestation period was there?  What earlier attempts had been made?  What was learned from those experiences?  What specific events/encounters provided the catalyst that made the whole thing possible starting in 2009? I. Chapter [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media … By Jennifer Leggio Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

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Contact

August 30, 2009

Click here and connect with me! I’m very happy to connect with you and have lots to offer!

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30 Social Networking: Questions to Ask Any Organization

August 18, 2009

This last year has been a powerful growth year for Networlding as we have formed and built what we call the NPA or Networlding Partner Alliance. The alliance is made up of a wide variety of thought leaders in social networkng, new media and all things Web 2 and 3.0. Following is a list of [...]

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Chicago: 2016 Olympic Bid and the Networlding Innovation Center

April 6, 2009

Whereas Borders and other retail stores are dying a sudden death in this recession, this is the optimum time to bring in a new model for retail–a space where “high touch connects with high tech.” We’re trying to win the 2016 Olympic bid here in town and I can’t think of a better way than to [...]

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Accelerating Goal Achievement to Grow Your Business Today: How to Get that 80% Return Daily

February 13, 2009

Accelerating Goal Achievement to Grow Your Business Today: How to Get that 80% Return Daily There is no question that selling today bears no resemblance to selling a year ago. At the same time there has been one area in business that has realized a decided growth–the development of social networking. Social networking most simply [...]

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