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networlding

It’s not easy to convert off of your website but I have found after two decades and lots of trial and error there are two tactics that have worked well. The first is create something of value to give away. The second is follow up with a sincere offer to further support those requesting your free materials. On the request page I also have a request to sign up for my newsletter. Here is what the process looks like in more detail.

On my Networlding site I offer three products: 1) a LinkedIn tutorial guide, 2) a checklist for companies looking at implementing a social media campaign and 3) a guide for thought leaders who want to publish books.

When someone requests one or more of the guides, I send them a note thanking them for their request and sharing that I respond personally to every request. I also offer them a no-obligation fifteen minute phone chat if they choose. My goal is to find out if they really are interested and then if they are ready, willing and able to start working with me and my team, now or at some future date.

At the very least I have taken the time to create a more personal touch. Goodwill can go a long way and I know not everyone who ventures on my site is going to become a client. But what I have seen is that this approach has shown me what people are searching most for–in my case they are interested most in publishing books and second, in developing their thought leadership through social media and online marketing initiatives.

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Networlding Powerhouse

November 3, 2011

Before reading this post, don’t forget to complete the Networlding IQ quiz below!

Now that we’ve compared Networlding to Networking, the next step is creating a values rich foundation so you can summon your Networlding Powerhouse to begin.

Think of your values-rich foundation like a house. There are some key steps to building a house right? This powerhouse is run by connections, values, strengths and goals but before you have all sets of keys, let’s examine your values – exactly what does drive you and satisfy you in your work?

When you become aware of your values, you will begin to see them in those that might make great Networlding partners for you. Values clarification is also an imperative step in the transition from doing the things you are skilled at to doing the things you are passionate about.  You can be competent without being passionate about a job, project or task.  When you identify an overlap between what motivates you and where you excel, you’ve found a passion!

If you may, ponder about your top 4 values.  The chart below gives you some examples.  Pick what drives you to succeed, for example dont feel compelled to pick family.  It doesn’t mean you don’t value them.

Let me know:

  • Did your values align with your current work?  What needs to change?
  • Think about your work for the past few years.  What were you doing when your values were honored?  When did your work conflict with your values?
Achievement Advancement Adventure Affiliation
Authority Autonomy Balance Collaboration
Community Competence Competition Connection
Contribution Cooperation Courage Creativity
Economic prosperity Economic security Empowerment Fame
Family Focus Freedom Friendship
Fun Giver Happiness Health
Helpfulness Honoring Inner Harmony Integrity
Involvement Knowing Knowledge Loyalty
Making a Difference Non-judgment Order Personal Development
Pleasure Power Quality Recognition
Responsibility Safety Self Motivation Self respect
Service Spirituality Success Trust
Wisdom

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What Are Those Things You Have Yet to Do You Have Not Done Yet?

October 10, 2011

For me, two of my top three goals or dreams have to do with writing. They would be, first, work on a book idea I have called “The Billion Dollar Gift”  which is about twelve people who are chosen to spend $500 million, each, for “the greater good” but they have only six months to [...]

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Networlding 4.0: The Great Exchange

January 4, 2011

I wanted to take a moment to re-introduce you to my co-author, Jocelyn Carter Miller. We have not worked together for the last seven years but now have reconnected to update Networlding: Building Relationships and Opportunities for Success. Just as Seth Godin is leading this year as what he might even term, “The Year of [...]

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A Good Solution for Bad Introductions

December 28, 2010

The best networkers never sit on their contacts like misers hoarding gold. Instead, they are constantly evaluating who they know who would benefit by being connected to others in their network. Your network can now net many more opportunities because of online networks like LinkedIn and others. Therefore, take time to build more effective processes into [...]

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I Dreaming of a . . .

December 25, 2010

In this big networked world, I just wanted to take a moment and recognize the very basics in life–a yearning to be connected. We are losing connection, most of all, with ourselves that, often, we don’t even recognize what is happening. What does this picture to the right say to you? I see a dog [...]

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Network More or Less Next Year?

December 18, 2010

What’s your plan for 2011? Will you be ready to better drive yourself and your business to success? Here are two quick tips that could help you get a better start to achieve success that will last: Network more effectively. One of the most frequent questions people ask me when I tell them all the [...]

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6 Degrees of Networlding – Networlding Europe is Launched

July 22, 2010

Everyone, or almost everyone, now knows what 6 Degrees of Separation means. If you don’t, it’s the realization that came after an experiment in 1967, by social psychologist Stanley Milgram. Milgram decided to investigate how small the world really is. He had randomly selected residents of Boston and Omaha  sending letters to a separate random [...]

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Author’s Edge ROARS! with Kevin Daum, Best-Selling Amazon Author

June 25, 2010

All the talk and collateral in the world won’t matter if your message doesn’t speak to your target audience, especially in our current economic draught. Rarely does everyone at a company say the same thing and seldom do they say it in a compelling manner that reaches customers. Kevin Daum addresses these hurdles with his [...]

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What Do Your Values Reflect?

December 11, 2009

What does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed [...]

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