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Everyone, or almost everyone, now knows what 6 Degrees of Separation means. If you don’t, it’s the realization that came after an experiment in 1967, by social psychologist Stanley Milgram. Milgram decided to investigate how small the world really is.

He had randomly selected residents of Boston and Omaha  sending letters to a separate random Massachusetts stockbroker. The requirement was they could only send their letters to people they knew on a first name basis. Surprisingly, it took just five people from the first person, on average, to reach the stockbroker. Years later this concept of 6 Degrees is still being explored.

In today’s networked world many audiences I talk to resonate with my statement that we now live more in a “2 Degree” world. So how do we make this phenomenon more real and useful to grow our businesses and careers? I decided I would try a real story that surrounds the expansion of Networlding into Europe.

To begin, you’re probably wondering what the flowers to the right are all about. They are virtual flowers send to me from Helen Murdoch of MA Consulting out of the UK. Helen is in charge of marketing for the consulting firm that recently partnered with Networlding and me. We had a great conversation over the phone talking about the event we plan to do in October of this year the week of the 18th. Helen followed up the phone call with an email with a link to a site where I received these flowers with a note that said,

“Thanks for a fantastic meeting today – it was brilliant to achieve so much….after all it just takes a NanoSecond!! It was a great `bedtime read` – here are our roses which will bloom on both sides of the `pond`. With much appreciation, Helen”

I was touched by the thoughtfulness and decided I would share the journey I am taking to help launch Networlding in Europe with you to help you gain a better understanding of the growing Networlding community–a community of both practice, connection and better and faster goal achievement. With Networlding growing on sites like LinkedIn (check out our latest Networlding Europe Group), we are able to help those who want to experience values-based networking through the system Jocelyn Carter Miller and I co-created ten years ago.

So I begin with Helen but there is more and I’ll be sharing the story of how I met Helen and the other great folks from her company as well as how we plan to keep growing Networlding Circles throughout the US and the world and how you can participate and realize “better business faster.”

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All the talk and collateral in the world won’t matter if your message doesn’t speak to your target audience, especially in our current economic draught. Rarely does everyone at a company say the same thing and seldom do they say it in a compelling manner that reaches customers. Kevin Daum addresses these hurdles with his approach based upon a 3,500 year old secret to success and the inspiration of his latest book ROAR! Get Heard in the Sales and Marketing Jungle (Wiley).

Whether you’re negotiating a major deal, interviewing for your first job or graduating college, the benefits of ROAR! and pursuing The Awesome Experience are endless. In a charming and motivational manner, Daum has the insight to create ROARing successes in both the professional and personal realm for anyone looking to succeed.

I asked Kevin what he attributed to these numbers. He responded, “It’s a combination of timing knowing when certain media events or buying events are coming. I knew I was speaking to a large group and they would be buying a number of books and then focused my energy on for a groundswell with my family and friends. ROI from an efficiency standpoint.”

Kevin tells the story of a company that spends $10,000 a year on a self-published book that doesn’t sell  them but, instead, gives them away each year and, as a result, gets back $150,000 or more from that investment. He continues on his process, “I took a book from concept to contract in five months called Green Sense and got a five-figure income. In my column I focus on  convergence of need, entertainment and the unexpected. I didn’t have the money that Patrick Lencioni or Seth Godin had but I had a network and I am a marketer so I took what I did have and made it work.”

So what’s the Amazon status of his book currently?

Stats: #1 on Amazon, month of May 2010, #1 on Amazon in the category of Marketing, has been #22 overall

AUTHORS EDGE!

Help get Kevin onto the New York Times Bestseller list. Buy his book (click here). Send me a receipt and I’ll send you a free copy of our e-book, The NanoSecond Networlders.

Additional Gift! – We’ll put you on the list for a free, book club chat!

Bio: Kevin Daum is a bestselling author, marketer, and Inc. 500 entrepreneur. His sales and marketing approach resulted in more than $1 Billion in sales with a 95 percent pull through rate. With over 25 years of experience in theatre, finance and marketing (an odd but effective combination). As a National Columnist for Smart Business Magazine Kevin teaches companies how to pursue The Awesome Experience for their customers and has authored several books including Building Your Own Home For Dummies. For more info visit: http://kevindaum.com/

And finally, who would think of putting a tatoo on their chest that says, “New York Times Bestselling Author” but Kevin Daum? What a guy!

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What Are Those Things You Have Yet to Do You Have Not Done Yet?

May 31, 2010

Isn’t it just like a holiday weekend to get us thinking about things we don’t usually think about like what we have not done in our lives that we still want to do? For me, two of my top three goals or dreams have to do with writing. They would be, first, work on a [...]

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What Do Your Values Reflect?

December 11, 2009

What does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed [...]

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Four Best Networking Tools for Inbound and Outbound Marketing: The 20% that Yields an 80% Return

November 22, 2009

Wondering what works and what doesn ‘t when it comes to “push” or outbound marketing or “pull” or inbound marketing? As Malcolm Gladwell mentions in his third book, Outliers an expert is someone who has had more than 10,000 hours of study in one particular area. Online marketing is my area and there really are [...]

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Redefining Retail – Notes from the Future – What’s Coming

October 20, 2009

Just this week Business Week came out with an article called “The Hard Sell” showing that, basically, retailers turning the corner on 2009 into 2010 are all over the place on their strategies regarding what they will sell and what they will sell it for. According to Jena McGregor, Businessweek reporter, it may be up [...]

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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this: “Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.” I respond, “Yes. I am hearing that from a lot of [...]

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Notes from the Future: Table of Contents

September 26, 2009

i. Prologue – Written by Melissa Giovagnoli – What was the original genesis of the Innovation Center concept?  How long of a gestation period was there?  What earlier attempts had been made?  What was learned from those experiences?  What specific events/encounters provided the catalyst that made the whole thing possible starting in 2009? I. Chapter [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media … By Jennifer Leggio Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

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