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melissa giovagnoli

What Do Your Values Reflect?

December 11, 2009

reflectonwatermediumWhat does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed before moving onto the next. Take time with each step and make sure the your responses and truthful and valuable for you.

STEP NUMBER 1:

Create Your Values Foundation.

We all have values, but what are your top four and, if you can, what are they in level of priority?

Carol had been what we call in Networlding “baseline networking” for years. She was at the top of her game working as Director of HR for a large organization. However, the long hours and an intense travel schedule left Carol feeling that her personal life lacked balance. From layoffs and career changes to being sought out for competitive executive positions, Carol had been through all of the ups and downs of corporate life.

As she began thinking about what she wanted her future to look like she thought more about her childhood dream of being a physiologist. Carol appreciated valued-based business and aspired to start an individual psychology practice of her own.

With these goals in mind Carol took the first step in Networlding and identified her top four values:

• Spirituality
• Connection
• Making a difference
• Achievement

With these values in mind, Carol decided to leave her six-figure salary and return to graduate school. By understanding her values Carol will not lose sight of them through her process. With her values in mind she is more apt to meet others with similar values and build a network of people around her that will help maintain these values. She will also vocalize her values more often and make requests to be introduced to people who hold similar and complimentary values.

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Wondering what works and what doesn ‘t when it comes to “push” or outbound marketing or “pull” or inbound marketing? As Malcolm Gladwell mentions in his third book, Outliers an expert is someone who has had more than 10,000 hours of study in one particular area. Online marketing is my area and there really are very a smaller group with similar time put into their respective areas of expertise whom I admire, follow, implement their ideas and, certainly, recommend.

Following is an overview of these tools:

Website Grader – Useful tool for measuring the marketing effectiveness of your
website, get a free custom report in seconds with advice for your website

MarketingProfs – A great resource for case studies, insights, and best practices from
peers and experts in marketing

HubSpot Internet Marketing Blog – Articles about business strategy and inbound Internet3366611997_95f255e4a3_m
marketing

Web ink now – Online thought leadership and viral marketing strategies from award-
winning author David Meerman Scott

HubSpot – Internet marketing software that helps you get found by more prospects and
generate more qualified leads and sales

CrowdSpring – A site offering custom designs that you choose from actual custom designs, not bids. The average project gets
a whopping 80 entries. They have a money back guarantee
25 entries or a full refund, including the small fee for the services. The site boast over 46,000 creatives.

Zmags – The next generation in online publishing. The site is great. Take a look at my ZMag! For more information, view the zmags blog.

What do you think? What are your top ten or fewer favorites of the year?

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Notes from the Future: Table of Contents

September 26, 2009

i. Prologue – Written by Melissa Giovagnoli – What was the original genesis of the Innovation Center concept?  How long of a gestation period was there?  What earlier attempts had been made?  What was learned from those experiences?  What specific events/encounters provided the catalyst that made the whole thing possible starting in 2009?
I. Chapter One [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media …
By Jennifer Leggio

Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing.
Event: A live event in Chicago teaching social media
Target market: Lawyers
Date scheduled: Last two weeks in October
1.  I started by going through my network on LinkedIn
2. I [...]

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Contact

August 30, 2009

Click here and connect with us!
We are very happy to connect with you and have lots to offer!

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30 Social Networking: Questions to Ask Any Organization

August 18, 2009

This last year has been a powerful growth year for Networlding as we have formed and built what we call the NPA or Networlding Partner Alliance. The alliance is made up of a wide variety of thought leaders in social networkng, new media and all things Web 2 and 3.0. Following is a list of [...]

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10 Ways to Leverage LinkedIn Success With Groups – Part I

August 13, 2009

Open the Door of Opportunity
I have been training people on LinkedIn now for more than six years and I keep hearing the same question,”Now that I am LinkedIn what do I do?” Following is a list of 10 things (this is Part I) you can be doing that are can really make a difference in [...]

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Three Ways Brand is Being Redefined in Social Networking

August 6, 2009

As the world starts to move from a primarily vertical — command and control — system for creation value to a more horizontal — connect and collaborate — value creation model, and as we blow away more walls, ceilings and floors at the same time, societies are going to find themselves facing a lot of [...]

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Sample LinkedIn Scripts to Help You Build Better Relationships Faster

August 3, 2009

Out of all the questions I get asked around LinkedIn by far the number one question is, “What do I say to someone I don’t know to invite them into my network.” Following are a couple of examples you can use. Feel free to change them so they compliment your own personal style. Note that [...]

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