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	<title>NetWorldingBlog &#187; marketing</title>
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		<title>Where Is Your Company&#8217;s G-Point?</title>
		<link>http://www.networldingblog.com/2010/11/22/where-is-your-companies-g-point/</link>
		<comments>http://www.networldingblog.com/2010/11/22/where-is-your-companies-g-point/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 15:09:13 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Networlding in Action]]></category>
		<category><![CDATA[Chicago marketing speaker]]></category>
		<category><![CDATA[Chicago speakers]]></category>
		<category><![CDATA[Chicago Speakers Bureau]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing speakers]]></category>

		<guid isPermaLink="false">http://www.networldingblog.com/?p=1564</guid>
		<description><![CDATA[In &#8220;The Failure of Marketing&#8221; author Jack Trytten helped companies learn what, for whatever reason, they were missing around what they were doing wrong in their marketing efforts. Now he is back with an even more provocative and spot on analysis of what companies can do to get to the &#8220;G-Point.&#8221; That&#8217;s the &#8220;Growth Point.&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p>In &#8220;The Failure of Marketing&#8221; author Jack Trytten helped companies learn what, for whatever reason, they were missing around what they were doing wrong in their marketing efforts.</p>
<p>Now he is back with an even more provocative and spot on analysis of what companies can do to get to the &#8220;G-Point.&#8221; That&#8217;s the &#8220;Growth Point.&#8221; With one amazing story after another Jack helps you and your organization clearly SEE those things in your organization that can actually be changed . . . improved . . . LEVERAGED, to get your company moving up, not down. </p>
<p>Even more, some companies are what Jack calls &#8220;Growth Machines.&#8221; How can you turn your company into one? </p>
<p>Check out the following video for some great  ideas and then . . . contact Jack. Tell him Networlding and Melissa G (really, that&#8217;s what my friends call me!) sent YOU!</p>
<p><iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="390" src="http://www.youtube.com/embed/7Lb_NvXlaS8" frameborder="0"></iframe></p>
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		<title>Hall of Fame Showcases Tom Peters</title>
		<link>http://www.networldingblog.com/2008/12/23/hall-of-fame-showcases-tom-peters/</link>
		<comments>http://www.networldingblog.com/2008/12/23/hall-of-fame-showcases-tom-peters/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 20:47:02 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[best Chicago marketing firms]]></category>
		<category><![CDATA[career coaching]]></category>
		<category><![CDATA[Chicago marketing firms]]></category>
		<category><![CDATA[Chicago speakers]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[executive coaching]]></category>
		<category><![CDATA[great speaking]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing speakers]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking speakers]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://www.networldingblog.com/?p=232</guid>
		<description><![CDATA[So I am reading the Tom Peter&#8217;s blog today and I can&#8217;t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff&#8217;s son, Andrew, [...]]]></description>
			<content:encoded><![CDATA[<p>So I am reading the <a href="http://www.tompeters.com">Tom Peter&#8217;s blog</a> today and I can&#8217;t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff&#8217;s son, Andrew, and his wife, laden with conspicuously high-end shopping bags as they went about their holiday shopping in Manhattan. I can&#8217;t imagine the thoughts floating around in their heads that helped them justify their &#8220;spendaholic&#8221; actions.</p>
<p>I do call a lot of us in this country &#8220;consumptionholics.&#8221; I also found myself playing this role at times. But not today. Not this month. Not in the near future.</p>
<p>What would you do? If you don&#8217;t have an answer I&#8217;ll give you some of my own.  For those executive at AIG and, in fact anyone who gets a bonus this year, think of giving some to those in need. There are so many food pantries that need extra food. There are so many children who need clothing. There are so many places to volunteer.</p>
<p>And if for some reason the bonus monies have not left the corporate coffers yet . . . stop. Don&#8217;t give out bonuses for &#8220;retaining top talent.&#8221; As one of my colleagues said, &#8220;Why would these companies be afraid that these people will go elsewhere? Where is there to go? Who is hiring?&#8221;</p>
<p>So, Tom Peters. I&#8217;ve watched you over the years. I always said I would like to be more like you. I appreciate your thoughtfulness in this time and there is no question you have a great heart. Now, even though this economic bust has already occurred, please continue to use your influence next year to help people wake up and walk out on the craziness that this year has seen. Keep promoting the idea of giving and social responsibility&#8211;especially to companies that don&#8217;t seem to get that consumers CARE what goes on inside the corporate walls&#8211;between cubicles and departments and inside and outside of boardrooms. Keep promoting strategies that show companies how to &#8220;do well by doing good.&#8221;</p>
<p>In the end, the more people who speak out against greed like you have done the better off we will all be. Thanks Tom.</p>
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		<title>Sales, Marketing and Networking&#8211;Differences and Similarities</title>
		<link>http://www.networldingblog.com/2008/10/15/sales-marketing-and-networking-differences-and-similarities/</link>
		<comments>http://www.networldingblog.com/2008/10/15/sales-marketing-and-networking-differences-and-similarities/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 23:22:54 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[All About Sales]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.networldingblog.com/?p=128</guid>
		<description><![CDATA[I recently replied to a question on LinkedIn that asked what the difference was between marketing and sales. I am always surprised by how good the answers are when posed out to a wide and diverse group of people. The replies were quite eye opening because there were some experts who said they saw no [...]]]></description>
			<content:encoded><![CDATA[<p>I recently replied to a question on <a href="http://www.linkedin.com ">LinkedIn</a> that asked what the difference was between marketing and sales. I am always surprised by how good the answers are when posed out to a wide and diverse group of people. The replies were quite eye opening because there were some experts who said they saw no difference. There were many more who saw a difference but the differences varied greatly.</p>
<p>Some saw marketing as the necessary foundation to build sales. Others saw sales as the most important part of the business development cycle as that is where the real relationship begins with one&#8217;s client or customer. I weighed in on the discussion emphasizing that I see sales and marketing as equally important along with the element of networking that basically glues the two initiatives together when done right.</p>
<p>What the answers revealed to me most is that when marketing, sales and even networking experts have such differing opinions as to the role and importance of the strategies they suggest businesses use, how do business leaders decide how to most effectively grow revenues? One of the most important things I would suggest is to start to read some of the marketing and sales questions on sites like LinkedIn. I found I gravitated to answers that were simple, to the point and often metaphorical. For example, one person said something like selling without good marketing to support it would be like trying to row a row boat without any oars.</p>
<p>Keep your marketing, sales and networking as simple as possible&#8211;focused on the end goal&#8211;continuously creating value for your client. The rest is just background music.</p>
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		<title>What is Networlding?</title>
		<link>http://www.networldingblog.com/2007/02/28/what-is-networlding%ef%a3%aa/</link>
		<comments>http://www.networldingblog.com/2007/02/28/what-is-networlding%ef%a3%aa/#comments</comments>
		<pubDate>Wed, 28 Feb 2007 16:08:00 +0000</pubDate>
		<dc:creator>Melissa Giovagnoli</dc:creator>
				<category><![CDATA[About Networlding]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[online media and marketing]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[search engine optinization]]></category>

		<guid isPermaLink="false">http://www.networldingblog.com/2007/02/what-is-networlding%ef%a3%aa/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a onclick="window.open(this.href, '_blank', 'width=292,height=112,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://networlding.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/01/3d_logo.jpg"><img width="292" height="112" border="0" src="http://networlding.typepad.com/networlding/images/2007/04/01/3d_logo.jpg" title="3d_logo" alt="3d_logo" style="margin: 0px 5px 5px 0px; float: left;" /></a></p>
<p></br><a href="http://www.networlding.com"><br />Networlding</a> is the science and art of making <a href="http://http://gibbsonline.typepad.com/meaningful_connections/">meaningful connections</a> and leveraging those connections in new and powerful ways.&nbsp; Networlding is an accelerated networking program based on growing mutually beneficial relationships with key “connectors” who have similar and complementary values.</p>
<p>Networlding&nbsp; is&nbsp; much more effective than traditional networking because it will show you how to create an entire support system that includes both people who will help you in the short term as well as&nbsp; people who will help you leverage long-term, <a href="http://www.amazon.com/Networlding-Building-Relationships-Opportunities-Management/dp/0787948195">transformational opportunities</a>, time and time again.&nbsp; It also shows you how to create for others and yourself, true fulfillment in the process.&nbsp; </p>
<p>When Peter Drucker, the guru of management, asked a recent class of MBA students what they would call this new, connected society, they responded, “We’d call it the New Network Society.”&nbsp; To take full advantage of this new age, we need to understand how we are all connected and how to use these connections for mutual gain.&nbsp; We also need to make a shift in our professional and personal strategies for getting ahead.&nbsp; This shift is from a “me” perspective to the more leveraged “we” perspective. This means forming and maintaining relationships in radically different ways.</p>
<p>Networlding is the strategy that will allow you to shift your focus from the opportunities, to the people who can help you take advantage of those opportunities . . . to transform relationships from a pipeline to opportunities to a lifeline in our new world of work.</p>
<p>To receive more information about Networlding <a href="mailto:melissa@networlding.com">click here<br /></a></p>
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