In “The Failure of Marketing” author Jack Trytten helped companies learn what, for whatever reason, they were missing around what they were doing wrong in their marketing efforts.
Now he is back with an even more provocative and spot on analysis of what companies can do to get to the “G-Point.” That’s the “Growth Point.” With one amazing story after another Jack helps you and your organization clearly SEE those things in your organization that can actually be changed . . . improved . . . LEVERAGED, to get your company moving up, not down.
Even more, some companies are what Jack calls “Growth Machines.” How can you turn your company into one?
Check out the following video for some great ideas and then . . . contact Jack. Tell him Networlding and Melissa G (really, that’s what my friends call me!) sent YOU!
So I am reading the Tom Peter’s blog today and I can’t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff’s son, Andrew, and his wife, laden with conspicuously high-end shopping bags as they went about their holiday shopping in Manhattan. I can’t imagine the thoughts floating around in their heads that helped them justify their “spendaholic” actions.
I do call a lot of us in this country “consumptionholics.” I also found myself playing this role at times. But not today. Not this month. Not in the near future.
What would you do? If you don’t have an answer I’ll give you some of my own. For those executive at AIG and, in fact anyone who gets a bonus this year, think of giving some to those in need. There are so many food pantries that need extra food. There are so many children who need clothing. There are so many places to volunteer.
And if for some reason the bonus monies have not left the corporate coffers yet . . . stop. Don’t give out bonuses for “retaining top talent.” As one of my colleagues said, “Why would these companies be afraid that these people will go elsewhere? Where is there to go? Who is hiring?”
So, Tom Peters. I’ve watched you over the years. I always said I would like to be more like you. I appreciate your thoughtfulness in this time and there is no question you have a great heart. Now, even though this economic bust has already occurred, please continue to use your influence next year to help people wake up and walk out on the craziness that this year has seen. Keep promoting the idea of giving and social responsibility–especially to companies that don’t seem to get that consumers CARE what goes on inside the corporate walls–between cubicles and departments and inside and outside of boardrooms. Keep promoting strategies that show companies how to “do well by doing good.”
In the end, the more people who speak out against greed like you have done the better off we will all be. Thanks Tom.
I recently replied to a question on LinkedIn that asked what the difference was between marketing and sales. I am always surprised by how good the answers are when posed out to a wide and diverse group of people. The replies were quite eye opening because there were some experts who said they saw no [...]
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