HEADER

Posts tagged as:

marketing

So I am reading the Tom Peter’s blog today and I can’t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff’s son, Andrew, and his wife, laden with conspicuously high-end shopping bags as they went about their holiday shopping in Manhattan. I can’t imagine the thoughts floating around in their heads that helped them justify their “spendaholic” actions.

I do call a lot of us in this country “consumptionholics.” I also found myself playing this role at times. But not today. Not this month. Not in the near future.

What would you do? If you don’t have an answer I’ll give you some of my own.  For those executive at AIG and, in fact anyone who gets a bonus this year, think of giving some to those in need. There are so many food pantries that need extra food. There are so many children who need clothing. There are so many places to volunteer.

And if for some reason the bonus monies have not left the corporate coffers yet . . . stop. Don’t give out bonuses for “retaining top talent.” As one of my colleagues said, “Why would these companies be afraid that these people will go elsewhere? Where is there to go? Who is hiring?”

So, Tom Peters. I’ve watched you over the years. I always said I would like to be more like you. I appreciate your thoughtfulness in this time and there is no question you have a great heart. Now, even though this economic bust has already occurred, please continue to use your influence next year to help people wake up and walk out on the craziness that this year has seen. Keep promoting the idea of giving and social responsibility–especially to companies that don’t seem to get that consumers CARE what goes on inside the corporate walls–between cubicles and departments and inside and outside of boardrooms. Keep promoting strategies that show companies how to “do well by doing good.”

In the end, the more people who speak out against greed like you have done the better off we will all be. Thanks Tom.

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }

I recently replied to a question on LinkedIn that asked what the difference was between marketing and sales. I am always surprised by how good the answers are when posed out to a wide and diverse group of people. The replies were quite eye opening because there were some experts who said they saw no difference. There were many more who saw a difference but the differences varied greatly.

Some saw marketing as the necessary foundation to build sales. Others saw sales as the most important part of the business development cycle as that is where the real relationship begins with one’s client or customer. I weighed in on the discussion emphasizing that I see sales and marketing as equally important along with the element of networking that basically glues the two initiatives together when done right.

What the answers revealed to me most is that when marketing, sales and even networking experts have such differing opinions as to the role and importance of the strategies they suggest businesses use, how do business leaders decide how to most effectively grow revenues? One of the most important things I would suggest is to start to read some of the marketing and sales questions on sites like LinkedIn. I found I gravitated to answers that were simple, to the point and often metaphorical. For example, one person said something like selling without good marketing to support it would be like trying to row a row boat without any oars.

Keep your marketing, sales and networking as simple as possible–focused on the end goal–continuously creating value for your client. The rest is just background music.

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }