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What Do Your Values Reflect?

December 11, 2009

reflectonwatermediumWhat does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed before moving onto the next. Take time with each step and make sure the your responses and truthful and valuable for you.

STEP NUMBER 1:

Create Your Values Foundation.

We all have values, but what are your top four and, if you can, what are they in level of priority?

Carol had been what we call in Networlding “baseline networking” for years. She was at the top of her game working as Director of HR for a large organization. However, the long hours and an intense travel schedule left Carol feeling that her personal life lacked balance. From layoffs and career changes to being sought out for competitive executive positions, Carol had been through all of the ups and downs of corporate life.

As she began thinking about what she wanted her future to look like she thought more about her childhood dream of being a physiologist. Carol appreciated valued-based business and aspired to start an individual psychology practice of her own.

With these goals in mind Carol took the first step in Networlding and identified her top four values:

• Spirituality
• Connection
• Making a difference
• Achievement

With these values in mind, Carol decided to leave her six-figure salary and return to graduate school. By understanding her values Carol will not lose sight of them through her process. With her values in mind she is more apt to meet others with similar values and build a network of people around her that will help maintain these values. She will also vocalize her values more often and make requests to be introduced to people who hold similar and complimentary values.

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networkpeople

I was having a great conversation with a long-time colleague and friend, Stephen Meade last evening that lead to a discussion around what creates great social networking. Stephen offered the following insights:

People love recognition, referrals, and revenue. To that end, I love making introductions.
However, keep in mind the 3 C’s when you do so.

Make a referral, but hope you get back:

  1. Credit (for the referral, especially when other people use your contact for their benefit, they should give you public credit for the introduction)
  2. Contacts (that can help you and your business)
  3. Compensation (If and when appropriate, compensation)

I was pleased to see such a simple overview of what often goes unsaid in a networking exchange. So, I ask you, how many times have you connected with someone who reached out to you where you ended up offering support in the form of ideas or leads or even referrals where you got back absolutely nothing?

If you wonder what you can do to avoid these experiences I recommend that you create upfront contracts with your networking partners. Share with them what your expectations are and ask them what their expectations are emphasizing that the more clearly you share intentions the better the outcomes for you and your networking colleagues.

What do you think? Are there other ways you have seen work well to better ensure successful outcomes for your networking? Please comment below and share this with your colleagues to get their input.

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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part I

October 27, 2009

Following is a Part I of an interview I had the pleasure of conducting with one of our Networlding licensees, Alonzo Russell of Alonzo Russell and Associate. I hope you enjoy it as much as I enjoyed hearing Alonzo’s insights around building trusting relationship networks and how to leverage those networks for mutual gain,
1.    What [...]

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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this:
“Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.”
I respond, “Yes. I am hearing that from a lot of company heads. [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media …
By Jennifer Leggio

Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing.
Event: A live event in Chicago teaching social media
Target market: Lawyers
Date scheduled: Last two weeks in October
1.  I started by going through my network on LinkedIn
2. I [...]

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LinkedIn’s Reid Hoffman and Software Entrepreneurship

August 26, 2009

Reid Hoffman, founder of LinkedIn was recently interviewed in Fortune Magazine (August 31,2009) stating that his impetus for starting LinkedIn was born out of a passion to make a big difference and to answer the question, “How do you change the lives of millions of people?” Now that’s a great, motivating question.
Reid has kept that [...]

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LinkedIn Training for 6 Figure Jobs: Don’t be Greedy. Everyone Can Learn

June 22, 2009

This Friday I will be hosting a webinar at 6 Figure Jobs.
You will learn how to:

Get better LinkedIn Introductions.
How to create a winning profile that has companies contacting you
Use the most recent LinkedIn tools (they update at least monthly)
Learn all about the best connectors and how to get their support
Search strategically based on the unique [...]

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