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linkedin training

Check out this website called Socially Popular (great name) for a fresh view of social media and social networking. Eric just added me to his list of 20,000-plus Twitter followers–and he is also following that many by the way. He poses the usual questions that people ask about the ROI of social media such as “How do I get noticed? How do I acquire customers, leads and eyeballs in this new landscape? How do I retain what I just acquired for repeat business? How and why do I need to build relationships that form communities?”

So what is so unique about Eric Silva? It’s this phrase, “We’re all scientists conducting experiments in an ever-changing landscape.” He gets it. We are all experimenting–every day, every hour and now, every minute. Why? We don’t know what will catch on in this murky, mashup world we live in. But those who get it like Eric, do know this–we don’t get anything if, one, we aren’t authentic–even if it hurts sometimes, and, second, we don’t keep trying.

So on this Labor Day when people are trying not to think about going back to work tomorrow, I just wanted to recognize Eric and his work and his passion. By the way you can also find Eric on Twitter.

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On this Labor Day weekend many think of the end of Summer, the beginning of Fall and, especially, the start of school for many young children and college students. It is therefore fitting to share some insights on the state of work for those who graduated in June and the hopes for work once college is finished for those going into their senior year and perhaps even junior year of college.

Questions arise such as, “Will I get a job?” not necessarily “Will I get a great job?” Is there hope? We think so–at least we know there are tools to use that can help. That’s why I connected with John Fowler, a twenty-nine, recently turned thirty year old to partner with me to get a book out that I think will be of help.

It’s called “Graduate to LinkedIn: Build Your Lifetime Career Support Network Now.” Anyone who has a college student or graduate who wants to get an edge in the job market can contact us to ask for a preview of the book. We also have a Facebook Fan Page and a Twitter account to get the ongoing insights we have about LinkedIn.

Once the full book comes out the 50% of the proceeds I get will go directly to an initiative I created a year ago called “Leadership 20-29.” It’s to help 20-29 year old young people get smarter and better starts in their careers. We want to help and we know this book will make a big difference. Meanwhile, Happy Labor Day!

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What Do Your Values Reflect?

December 11, 2009

What does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed [...]

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Three Pillars of Effective Social Networking

November 10, 2009

I was having a great conversation with a long-time colleague and friend, Stephen Meade last evening that lead to a discussion around what creates great social networking. Stephen offered the following insights: People love recognition, referrals, and revenue. To that end, I love making introductions. However, keep in mind the 3 C’s when you do [...]

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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part I

October 27, 2009

Following is a Part I of an interview I had the pleasure of conducting with one of our Networlding licensees, Alonzo Russell of Alonzo Russell and Associate. I hope you enjoy it as much as I enjoyed hearing Alonzo’s insights around building trusting relationship networks and how to leverage those networks for mutual gain, 1.   [...]

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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this: “Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.” I respond, “Yes. I am hearing that from a lot of [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media … By Jennifer Leggio Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

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LinkedIn’s Reid Hoffman and Software Entrepreneurship

August 26, 2009

Reid Hoffman, founder of LinkedIn was recently interviewed in Fortune Magazine (August 31,2009) stating that his impetus for starting LinkedIn was born out of a passion to make a big difference and to answer the question, “How do you change the lives of millions of people?” Now that’s a great, motivating question. Reid has kept [...]

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LinkedIn Training for 6 Figure Jobs: Don’t be Greedy. Everyone Can Learn

June 22, 2009

This Friday I will be hosting a webinar at 6 Figure Jobs. You will learn how to: Get better LinkedIn Introductions. How to create a winning profile that has companies contacting you Use the most recent LinkedIn tools (they update at least monthly) Learn all about the best connectors and how to get their support [...]

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