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leadership and Chicago

WWCBD: “What Would Chris Brogan Do?”

December 29, 2011

Chris is a “force of nature.” My #1 strategy for 2011 was what I call my “Follow the Leader” strategy. Now, as many of you may know who read my blog, this year I chose to follow Seth Godin, and, as a result, finally broke through my annual revenue-producing barrier to actually double my income last year. Now, I am not all about making money. In fact, I am a “Goodie Two Shoes” as I have been called often through my 20+ years in business. But, I am all about doing well by doing good and want the same for others. It’s just how I am wired.

My goal is to keep thriving and help as many people as possible do the same. This year has been also one of the toughest years of my life. I have had someone I cherish die and I have had a son who beat Cancer ride his bike 3000 miles to Panama . . . by himself. I have also, like many, suffered from the ups and downs of the economy. But I do have a fantastic support network and I do have faith and I keep looking for those 20% strategies that yield an 80% return.

So although I followed Seth in 2011, I also followed Chris, not as often, but often enough to see that he too has that laser beam, focus strategy. Chris’s #1 focus now and into 2012 is Google+. I highly recommend anyone who wants to know more about Google+ and about Chris and his amazing thought leadership, check out his blog and follow the leader.

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The Five Tips to Accomplish Your “One Big Goal” in 2012

November 23, 2011

What five things can you be doing now to achieve your “One Big Goal” that, if you achieve it, you will consider 2012 a success?
  1. Locate people in your network who you can share your top goal. Start with one person and then work out to about ten. I call it in Networlding, your Power-of-Ten Circle. Realistically we can’t help everyone. Gladwell in “The Tipping Point” and Jocelyn and I in Networlding, have said, again and again, start with the few the few that will leverage the many.  Who are those ten people who can help you and you help them achieve their goals.
  2. Ask those people what their goals are and really listen. Listening helps. Make sure you really know what someone in your Power-of-Ten Primary Circle’s goals are by asking questions like, “Why did you decide on this goal? How will achieving this one goal still be of benefit to you five years from now?” and “How will it look, sound and/or feel like when you achieve your goal?” This last question helps connect people to their goal more strongly–in essence connecting your “heart to your head” driving from a place of passion which creates persistence which leads to better and faster goal achievement.
  3. See the boomerang effect and leverage it.If you find the right 10 people you will find that their goals will dovetail into your goals thus creating a boomerang effect that will lead back to helping you even more. For example, I am helping Karl Staib who was introduced to me through Megan Elizabeth Morris from ideaschema.org who is part of The Domino Project Street Team (great person by the way–also in my Power-of-Ten Circle. Karl recently came to me to help him create an amazing blog book (stay tuned) that will pay forward its proceeds to go to an amazing cause. Meanwhile, I always know that helping someone like Karl, I will: a) learn and grow my social media abilities and b) grow new relationships with people who know Karl but don’t know me and c) do well by doing good–helping those in need which I love doing and makes me happier which d) makes me healthier (mental wellness) and e) gives me energy to do even bigger and better things.
  4. Exchange with your Power-of-Ten and keep iterating and tweaking your steps. Sharing my ONE GOAL this year, Sell 12,000 of my new book, “The One Minute Networker (September 2012 by BenBella Books) at $20 apiece prior to July 2012 by selling speaking engagements and sponsorships,* I have learned from my Power-of-Ten Circle Partners the best strategies and tactics to reach my goal.I exchange what I have done and ask my circle for information, knowledge (their experiences) and wisdom (the 20% they have tried that has yielded an 80% return) to get ideas as to how to achieve my goals. I offer them similar advice and we exchange how we can continue to promote one another between now and the next time we talk (yes, make this process explicit; that’s what Oprah does. I call her “bolsterific” as she does this so well and often).  Of course if you are exchanging well you will evolve to more and better introductions. With LinkedIn I say that the “introduction” has become the new “referral.” So do make great introductions for your Primary Circle and request good introductions. Suggestion: Send those 10 people in your Primary Circle a great introduction as if it were written by them and ask them to do the same. This way as you have only one chance to make a first, great, winning impression, you’ll make a great impression! Final bonus tip! Add in one or two recommendations in that introduction. Ex. But don’t let me be the only recommendation to Anne’s work, following are two other recommendations I have seen on her profile. Now you have hit the tipping point of influence!
  5. Share your successes along the way. I’ll share more as I tweak and succeed but, currently, I have already moved 20% closer to my goal with a seven months to go. Sharing your successes with your Power-of-Ten Partners will help you both stay inspired as long as you keep helping one another.

What do you think? In the next segment I write I’ll share more as to how I am implementing these tips and  also report on how others are doing the same. It’s all about inspiring others to help you achieve your goals. But how can the top 10 in your network or NetWorld help you if you don’t make them partners to your goal?

One Last Summary

  • Find your goal
  • Find your “Power of Ten”
  • Exchange with your Power of Ten at least once a month
  • Keep exchanging and working toward your goal – Don’t forget to promote one another
  • Share your successes
  • Bonus: Keep on keepin on! Don’t stop! Persistence is key!

Want the Guidebook? Check Out My “Circle of Good”

I receive $10 a book when I sell my guidebooks on Amazon.
I use these do with this money? I use it to help young leaders like Josh my web master and Anne who you will see often hanging around Networlding, grow their businesses. It’s called “Leadershp 12-29″ and it’s an initiative I created to help young people, ages 12-29 get better starts in life. I am so grateful to be of support to these talented young people.

So if you want to order one of the guidebooks (they have helped young leaders at the YMCA, YWCA, The Girl Scouts and more since 1987) just click here to get a Networlding Guidebook and  know that your dollars will help teach young leaders to fish with the goal of feeding them for a lifetime.

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How Much Time Daily Should We Devote to Social Media?

November 11, 2011

Being a successful Networlder creates sustainable connections. The social media phenomenon we live in allows us to do that. As this week’s webinar by HubSpot on the “5 steps for Awesome Social Media Lead Generation” simply put it, “Follow. Friend. Connect”. Some people may spend less than 30 minutes a day following these steps that [...]

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Make a Difference Spotlight: Mixing Talent with Opportunity

November 4, 2011

Do you remember your high school chemistry teacher? If you were lucky, you had a teacher like Sandee Kastrul — someone talented enough to make chemistry relevant, accessible and fun. Back in the 1990s, deep in some of Chicago’s poorest and most crime-ridden West Side neighborhoods, Sandee had a gift for engaging her students and [...]

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The Missing Link: Teaching Family Values in Public Schools

September 23, 2011

No matter where you stand on educational reform or character education, there’s no denying the fact that we are currently experiencing a worldwide epidemic of growing anger in youth resulting in violence. Whether propelled by depression, fear of failure, the pain of being bullied, or a host of other troubles young people face today, more [...]

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Social Media Innovation and Social Media Week Chicago

August 8, 2011

Over and over again the city of Chicago proves to be a leader in social media innovation. Both Groupon andThreadless could be the poster children for social media because both companies personify the term: the value of an item, idea, cause, etc. is placed in the hands of online users, not in the hands of [...]

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Does a Good Networker Have Charisma or Character?

July 30, 2011

Laura Linney, star of the huge hit show, The Big C recently shared her insights around the difference between Charisma or Character in Oprah’s O Magazine. I was quickly taken by the juxtaposition of these two words and realized that they have even more profound implications for anyone building a network that is trustworthy and, [...]

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Want to Sell More? Offer Less – What’s the Magic Number?

July 10, 2011

Selling more is about selling less? Yes! That’s a paradox but one that holds true again and again. So what’s the magic number? According to Derek Halpern of Social Triggers, Inc. the number is between 1-6. He gives the example of Amazon who has six options listed for those people who bought one book there [...]

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Cut Out Your Mission Statement and Replace It with Passion!

June 12, 2011

Thinking of creating a mission statement? Rethink that idea. Opt instead for a Passion Statement. Here is a great example from Argo Tea: Our passion is to bring teas directly from the growers around the world and blend them into unique and delicious signature beverages and teas. We are committed to being a sustainable conscious [...]

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Andrew Carnegie and Seth Godin’s Poke the Box

March 7, 2011

I’ve been reading the autobiography of Andrew Carnegie and enjoying the powerful journey Carnegie took throughout his life, contributing to others by creating housing, ins urance and other financial funds for those who worked in his steel mills. In 1901 Carnegie Steel merged with the U.S. Steel Corporation and Carnegie sold out to J.P. Morgan for [...]

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