HEADER

Posts tagged as:

innovation

jobperplexedJust this week Business Week came out with an article called “The Hard Sell” showing that, basically, retailers turning the corner on 2009 into 2010 are all over the place on their strategies regarding what they will sell and what they will sell it for. According to Jena McGregor, Businessweek reporter, it may be up to 15 years before we see times like we saw a before this last big economic bubble burst. Here is a quick overview of how retail leaders are getting creative:

CEO Myron E. Ullman III from JC Penney – Holding back about 60% of inventory . . . far more than just the 20% held back last year.

CEO Kip Tindell from Container Store – Cut prices in his store across the board by 16% this year.

CEO Steve Sadove from Saks – Hesitant to cut prices but has done so by using different fabrics to lower costs.

CMO Barry Judge from Best Buy – extending their offerings to include things like “electric cars.”

CEO Gary Friedman from Restoration Hardware – Actually raising prices on some great new designs in furniture.

So with everything and anything going out there what do you think? What do you think retailers should do?

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }

Recently, I had the opportunityandreas_tapia_075_final_web1 to interview Andres Tapia, Chief Diversity Officer of Hewitt, on his book, The Inclusion Paradox. Below are his responses to the questions I asked. I am sure you will appreciate the inside scoop on what it took to create this very powerful book.

Tell us about your book.

The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity has to do with the fact that rather than putting all our energy into finding similarities in order to get inclusion, we’d be better off in constructively knowing how to call out our differences. Paradoxically, it is by focusing on those differences that we find true inclusion. In looking at and only focusing on similarities, we paper over differences that are real and therefore don’t enter into relationships, conversations, products and services that take into account our differences.

We need to put into effect how we want to be communicated to, what motivates us, what inspires us. So if corporations want to find true inclusion, they must be more effective in constructively identifying what those differences are and then designing programs, etc that not only appeal to the consumers, but also enable those employees to give their best back to the company.

In the book, I suggest a topical application of these inclusion principles that span a broad range of categories. I also discuss how corporations can design their benefits, health, retirement savings, and work-life flexibility to best suit their employees’ needs.  [n addition, I’ve included a chapter that talks about how the arts – dance, music, etc. – are on the cutting edge of the diversity inclusion discussion.

What do I mean by Obama Era? We are living in the era that made Obama possible, meaning that if we did not have the demographic shifts we’ve had in this country, (minority migration, etc.), not had rise of a Millennial generation, digital generation, X’er harnessing of the internet for purposes of social networking, if we were not in a time of great tumult politically and economically, we would not have an African American or mixed-race president in White House.

This is a time of great upheaval where the world is not flat but upside-down. This opened up an electorate to alternatives they might not have had before or been willing to consider. We witnessed the coming of voting age of a new generation, an era where technology evolves from information to social networking, and people of color now are powerful voting blocs. The Obama Era has to do with the era that made him possible…and also about the man himself. His unique perspective, whtehr one agrees with it or not, will further define this era. In the book, I focus on the cultural implications of the Obama Era on the work of diversity and inclusion.

How did you get started as a writer?

I always loved to write, even as a little kid. I’d get in trouble for not paying attention in math class because I was writing a story instead of paying attention to the teacher. One time, I watched a clip on TV of the Indy 500 in Peru, and wrote a story about an intergalactic race called the Pluto 500. In the fifth grade, I wrote a guide for French rats and visitors called “How to Survive the Sewer Pipes of Paris” with friend who was an illustrator. A teacher saw this and thought the story and illustrations and thought it was pretty cool. So she sent us down to the principal’s office to show the principal my story. Unfortunately, the context for this was not explained to the principal who thought I was “being sent down to the principal’s office” for having done something wrong and he castigated me out of the misunderstanding. This was my first true experience with writing and I discovered for the first time that writing can inspire and be controversial. I’ve been writing ever since. I later went to the Medill School of Journalism. I wanted to be a global correspondent and ended up with a History degree with an emphasis in political science and journalism.

Why do I write? For the purpose to enact change. That’s what drives me. I’m not interested in just reporting. I want to understand the whys for things, what do they mean for us, and how can what we learn give us insight and direction for new positive change for society.

So how does this tie into my role as Chief Diversity Officer? I hadn’t intended to be a CDO. It was not a clearly established role when I started my career. A series of circumstances led me to this role. Social change journalism surfaces things that are hidden and bring them to light and makes connections about what they mean and implications for the reader. As CDO, the role is the same. It is about surfacing hidden issues and bringing them to the light, and looking to see how we can make things better?. I do this as a leader, and writing is part of enabling change.

Favorite books (especially for writers)
My favorite books? On Writing Well by William Zinsser – a classic but I refer to it often. It is an inspirational and practical bible for writers that want to write in a memorable way.
Strunk and White’s Elements of Style and Bird by Bird by Annie Lamott are also favorites of mine.

I am also a big fan of Latin American literature — Mario Llosa Vargas, Gabriel Garcia Marquez in particular. I also enjoy Southern American writers like Faulkner, Flannery O’Connor, and the contemporary author Pat Conroy. Interestingly, all of these authors are Catholic. I didn’t realize this for the longest time…what is it about this?

These writers all write about the naturalness of the supernatural that’s just a part of life….that’s how life is. These writers share larger-than-life characters, pathos and ecstasy, and the celebration of the full spectrum of emotion that makes up our lives. I also enjoy African American writers: Alice Walker, in particular. Another of my favorites is Toni Morrison. Her novel “Beloved”  is truly haunting and still gives me goosebumps just thinking about it.

The Best and Worst Part of Being a Writer?

I once heard this question asked of another writer. He was asked if he loved writing. He paused and finally said, “I hate writing, but I love having written.”

Advice for other writers?

Be disciplined. It’s fun to talk about great ideas, but in the end if you don’t write, you have nothing. It’s about writing and making it a discipline. What helps me write is to make sure almost every day I sit down and write something, whether a sentence, 150 words, or maybe I’ll have a burst of inspiration and end up with 2000 words. Make it a habit to show up during your best, most alert writing time. My best writing times are 8 to 10 am and 8 to 10 pm.

My greatest fear? Losing what I’ve written….a computer system crash, for example. Save often, save frequently, back up your data, email to yourself…in short, be obsessive compulsive about saving your writing.

For more information on Andres and his book, visit www.inclusionparadox.com, his blog.

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }

Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing.
Event: A live event in Chicago teaching social media
Target market: Lawyers
Date scheduled: Last two weeks in October
1.  I started by going through my network on LinkedIn
2. I [...]

2 comments Read the full article →

Intro

August 30, 2009

This is the beginning of a very cool adventure: the creation of a community-produced “blook” – an interactive blog that will be transformed into a published book . . . with your help.  We will be regularly soliciting your ideas, should you choose to share them, and grow a powerful and collaborative center of the [...]

7 comments Read the full article →

Accelerating Goal Achievement to Grow Your Business Today: How to Get that 80% Return Daily

February 13, 2009

Accelerating Goal Achievement to Grow Your Business Today: How to Get that 80% Return Daily
There is no question that selling today bears no resemblance to selling a year ago. At the same time there has been one area in business that has realized a decided growth–the development of social networking. Social networking most simply defined [...]

0 comments Read the full article →

Net-Stars

January 14, 2009

This page offers a list of all the best links I have found on social networking and social media along with the star network of authors showcased who created these great tools. Very few realize the hours of work that went into these tools that are provided at no cost so I just want to [...]

0 comments Read the full article →

Hall of Fame Showcases Tom Peters

December 23, 2008

So I am reading the Tom Peter’s blog today and I can’t help but pull out my computer and riff off of his comments about these troubling times that have all of us guessing how bad the what dismal future that lies ahead really looks like. I ditto his comments about Bernard Madoff’s son, Andrew, [...]

0 comments Read the full article →

If I Only Could Work with Larry Brilliant of Google

July 15, 2008
0 comments Read the full article →