It Seems As If Everyone Has One, And Experts Say They’re A Great Marketing Tool. But Is The Time Commitment Worth It?

There’s no doubt about it, blogs are hot. With their interactivity and
their ability to position even micro-business owners as niche experts,
blogs are the "it" marketing trend [see BW Online, 5/22/06, "Into the
Wild Blog Yonder"]. There are more than 39 million blogs in existence
and 75,000 new blogs being created every day, according to Technorati,
a resource Web site with a search engine that covers the universe of
blogs, known as the blogosphere [see BW Online, 4/18/06, "Blogs
Multiply. Our Heads Explode"].

Some definitions for the uninitiated: A blog [the term comes from a
slurring of the phrase "web log"] is an online journal. The blog owner
regularly posts journal entries, usually fairly short essays including
links to relevant information, that readers can react to in a comments
section. Additional readers comment on . . .
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