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This article was recently featured on KNBN, the NBC affiliate in Los Angeles. It was licensed for KNBC by BusinessWeek online. The complete article can be found here.
Does Your Small Business Need A Blog?

It Seems As If Everyone Has One, And Experts Say They’re A Great Marketing Tool. But Is The Time Commitment Worth It?

There’s no doubt about it, blogs are hot. With their interactivity and
their ability to position even micro-business owners as niche experts,
blogs are the "it" marketing trend [see BW Online, 5/22/06, "Into the
Wild Blog Yonder"]. There are more than 39 million blogs in existence
and 75,000 new blogs being created every day, according to Technorati,
a resource Web site with a search engine that covers the universe of
blogs, known as the blogosphere [see BW Online, 4/18/06, "Blogs
Multiply. Our Heads Explode"].

Some definitions for the uninitiated: A blog [the term comes from a
slurring of the phrase "web log"] is an online journal. The blog owner
regularly posts journal entries, usually fairly short essays including
links to relevant information, that readers can react to in a comments
section. Additional readers comment on . . .
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