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Chicago Speaker

Idea of the Day – How to Stand Out from Your Competition

July 1, 2009

Create a contest. For example, if you are a restaurant you could have a contest for “Customer (or Client) of the Month” with the winner being a customer with a great attitude and story. This will attract healthy competition and other similar customers. You can try this for any other type of business. Engage your [...]

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Free E-Book – Tribal Waters: Embracing Consumer Tribes

June 12, 2009

I have come to really respect a local colleague of mine, Kevin Masi. Kevin is a true marketing leader and, as such, really gets the new rules of marketing that we are all working hard to learn and implement. Now, you too can get up to speed on the world of the tribes. Kevin’s ebook [...]

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Social Media Week in Review

June 11, 2009

There is a lot going on in the world of social media this week. Take a look: How Xbox’s Social Strategy Could Change Gaming Forever AdAge.com – USA In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. … See all [...]

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Bottomline – Can Social Networks Be Monetized

February 28, 2009

Following are just a couple of bottomlines on monetizing social networking: Like all businesses, social networks will soon have to confront the balance sheets. However, if they can weather the economic storm, the future could be extremely prosperous. The real social networking boom may still happen. By Dave Lee, Technology reporter, BBC News Click Here [...]

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