All three roles are telltale signs of an evolving focus from a product to customer-centric culture – - with the ‘north star’ being improved patient outcomes.  It’s Barron’s belief, and core to the future state of healthcare, that whether ‘customer’ is defined as consumer, doctor, nurse, healthplan, hospital, pharmacy, or otherwise – - we need to consider the ‘whole person’ in how human health is addressed.

The shift from treating sickness to enabling wellness is a fundamental principle around which Barron’s work is centered…whether that means employing (e.g.) nutrition guidance, exercise programs, electronic health records, academic medical centers, innovative solutions, or non-traditional delivery channels.  It’s a recognition that the pharmaceutical industry – - and their healthcare brethren – - must fundamentally move beyond the pill. Check out Barron on LinkedIn!

Contact: FOR IMMEDIATE RELEASE

Melissa Giovagnoli
President, Networlding, Inc.
312-421-4213

March 2, 2009 (CHICAGO) – Social media and networking guru, Melissa Giovagnoli, plans to add another book to her roster of 11 published works including four best-sellers, but this time she’s looking for your help. The “Could You Be The Third Author?“ contest seeks out the best and brightest among public relations experts and speakers to join Giovagnoli and visual design expert Kerry LaCoste in co-authoring what’s sure to be another best seller.

Giovagnoli’s twelfth book, “101 Ways to Better Social Networking,” focuses on the merging of media with the internet and social networking, as well as with other technologies and fields like television, music, and entertainment. The “Could You Be The Third Author?” contest seeks social media or online public relations experts with highly successful track records, and who may have spoken publicly on the topic of social networking and social media but have yet to publish their own book.

“I truly believe in the benefits of collaboration, and working with someone else who really understands social networking will only add more value for readers,” said Melissa Giovagnoli, president of Networlding. “Plus, it’s great for the person who co-authors the book. Being a published author really makes a difference for someone’s business, not just financially, but also socially and emotionally.”

For more than a decade, Giovagnoli has coached hundreds of successful professionals and executives helping them publish and market their own books. LaCoste, a sixteen-year creative director and designer specializing in corporate communications, has experience in all aspects of graphic design and production, including annual reports, branding and positioning, promotional campaigns, and more. He founded LaCoste Design, Inc., a communications design firm, in 2005.

If you are interested in achieving author status, email info@networlding.com no more than a one-page list of reasons why you think you should be the third author for “101 Ways to Better Social Networking.” All entries must be submitted by March 20. The winner will be announced on March 30, and will receive 30% of the book’s net revenues.

About Melissa Giovagnoli

Melissa Giovagnoli is a social networking guru, keynote speaker and bestselling author, who founded Networlding in 2000, based on her seventh book on the science and practice of social networking. Networlding is a marketing and management consulting firm helping individuals and organizations achieve a “network effect” in their marketing, communications or sales initiatives.

Networlding conducts extensive research on the best strategies for utilizing social media to reduce costs and increase top-line profits. Her team of both corporate and Entrepreneurial leaders delivers world-class solutions to companies large and small, including AT&T, Disney, UBS, Motorola and Hewitt as well as hundreds of entrepreneurial organizations.

Giovagnoli has published 11 books, including best-sellers Networlding: Building Relationships and Opportunities for Success, and The Power of Two: Rethinking and Reforming Strategic Alliances; The Chicago Entrepreneurs Sourcebook, rated one of the top 10 small business books in Chicago; 75 Cage Rattling Questions that Change the Way You Work; Another one of her books was featured on The Oprah Winfrey Show. She is a frequently sought-after speaker on the topic of social media and social networking, and has appeared as a guest on WGN, CNBC, and the Today Show and was named “Outstanding Woman of the Decade Award” by The University of Chicago Women’s Business Advisory Council.

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Like all businesses, social networks will soon have to confront the balance sheets. However, if they can weather the economic storm, the future could be extremely prosperous. The real social networking boom may still happen.

By Dave Lee, Technology reporter, BBC News

Click Here for more.

I believe that if social networks continue to build the audience and create useful ways for their members to give information and get information, the dollars will follow.

Michael J. Wolf is a former president and chief operating officer of MTV Networks.

Click Here for more.

My bottomline is that social networking is a trend that is going to evolve for years, not a fad that will end anytime soon. The real trick is focusing on creating One-Degree or Two-Degree relationships grounded in trust with qualified prospects. Whether you have an organization in the B-to-C or B-to-B space you can grow larger networks than ever before much faster as you collapse what used to be more of a Tertiary Network of loose ties. Monetizing those relationships is just a conversation or two away than five or six or even seven cold calls.

Melissa Giovagnoli
CEO, Networlding