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chicago innovation center

Like many successful efforts, the genesis of the Chicago Innovation Center was an improbable series of chance encounters, unlikely events, and the coming together of a diborderscafesparate group of individuals who barely knew each other – if at all – but had certainly never worked together on anything like this before.  And there was a long period of time when it surely looked like the Center would never become a reality; but this only provided the founders with an even greater level of resolve to beat the odds and manifest their deeply held and shared vision for the future.

We each selected and self-dispensed our preferred caffeinated concoctions at the Einstein Espresso bar.  By popular demand, Innovation Center members had a generous number of free beverages included in their annual membership dues.  Coffees of various kinds, in particular, seemed to be especially popular with the innovator set, and they had created a whole menu of selections named after famous business and technology innovators:  Job’s Java Jolt, Moore’s Macchiato Melt, Edison’s Electrifying Ethiopian and Wozniak’s Wicked White Mocha, among others.  Melissa took a hit from her Bezos’ Brazilian Brew while I savored a sip from my Da Vinci’s Daily Double.

I mused aloud about Melissa’s choice of beverage.  “Ironic, isn’t it, how Jeff Bezos is partly responsible for our being here – in a backhanded sort of way.”

Melissa smiled, and said, “Absolutely – as the founder of Amazon.com, his singular innovation – online book sales – really accelerated the decline of the retail bookstore.  They just couldn’t compete on price – and most of them couldn’t figure out how to turn their brick-and-mortar buildings into a competitive asset, rather than a liability.  But surely if he hadn’t commercialized selling books on the Internet, someone else would have.”

amazon-jeff-bezos“True,” I answered.  “But he got there first with the right combination of customer features.  He might not have invented the concept of online retailing, but he put all the right pieces together.  We might not have invented the concept of the innovation center, but we’ve managed to pull together the right combination of location, people, capabilities and services to launch the most successful innovation center of its kind in the country – maybe the world.”

“Well…” she began, “Before you give us too much credit, don’t forget the amazing inputs, ideas and suggestions we got from the tens of thousands of people who read our blog.  We wouldn’t be here today without them.  And hundreds of those readers are now members – and are still the main source of our new ideas.”

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Day two, week two of blogging about my vision. Here is what I see as the initial “user experience” for the retail store of the future which could be ours today. Imagine:

  1. You walk into the store and you see almost a dozen “business concierge” seated at a U-shaped bar, like The Genius Bar at Apple. Apple made a great move when they allowed the bar concept to converge with a help desk concept creating a unique hybrid experience where people can ask questions and get the specific help they need to fix or optimize their Apple products. In the case of the Networlding Innovation Center it would allow people to do the same thing.
  2. The concierge walks you through an overview of the center, sharing with you the idea that the center is there to provide a hub of “direction and connection,” The direction is all about helping you get a profile on LinkedIn or a Twitter or Facebook account set up . . . or all three. The connection is all about connecting you to ongoing networking groups where like-focused people are ready, willing and able to help you with connecting around new product and service creations. Additionally, there are many coaching services you can choose from to help you either move through a career transition or create a new company.
  3. You fill out a profile for the center with answers to a series of questions around the current needs you have for innovating the way you do business or how your are developing your career–business development, career management, networking, coaching support, resource provider selection–these are all services offered by the center.
  4. You pick the combination of services you need currenty and also check off those offerings you might consider for the future based on your budget.
  5. You also are given a directory of upcoming events in the center that will enable you to meet other potential partners with whom you can collaborate with for business or career growth.

This is just the first experience you will have in the center. You will find it will be a place you will come back to again and again. You will find that you now have a choice for a place to go that is not as loud as a Starbucks and offers facilitated connection and though leadership to help you with your business or career.

Stay tuned for more adventures in The Networlding Center for Innovation and Collaboration.

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