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Chicago and social media

I continue with my interview of our Licensee from Phoenix, Alonzo Russell


7.    How do you use networking to support the success of others?
When you use the word “connector” that’s what I am. I connect people. I sent out emails today to three people I met on Friday connecting them to others I believe can help them. I even talk with the people I am connecting to make sure I know how they want to connect. It is not about me but about what I can do for others.

8.    What are your top values?
– That’s a hard question for me to answer. I have hired a life coach myself to help me identify what they are; I think I know what they are but I want to really get some clarity in understanding. I want to help others but what ultimately I want out of my life? What is the piece that drives me?

9.    What attributes do you bring to the job as a leader that are related to the skill of networking? – eg.1. creativity, 2. innovation, 3. team building.
– I try to find creative ways to build my network. I created a mastermind group to that end. I just got a testimonial from one member who is part of the group, who at first did not know if she would get something out of the group. She said she has learned so much and has made life-time relationships.

10.    What public figure has raised in your eyes the standard of performance of networking?
I would say that two people here that I know would be, first, the president of our chamber in Gilbert and the vice president of one of our local hospitals.

11.    What is your number one strategy for success?
Mine is just sticking with what goal you have set. This is from the  Disney movie “Finding Nemo” which is funny but in that movie there is a little blue fish called Dori. She says at some point to Nemo’s dad, ”Just keep swimming.” There will always be roadblocks but you need to “just keep swimming.”

12.    What role does social responsibility play in your life as a “Linkable Leader”?
– I guess we each have a responsibility if we are going to be a connector that we understand that role. I went to a meeting at the chamber for a committee I am on and we were talking about why people don’t renew their memberships. They go to one event and if they don’t get a client they give up. They need to understand that you are going to events to open relationship possibilities and from that come clients.

13.    What is something you have not done as a leader you would still like to do?
The one thing I would like to do is write a book. I have shared that with you and I do believe that it is one thing that is part of being a leader is giving back. I would also like to speak more.

14.    Please name the best networker you know and why
. Besides you (Melissa Giovagnoli), there is Kathy, the president of the Gilbert Chamber of Commerce.

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businessbooksWhat can you do that is very low cost to extend your brand and, at the same time, obtain more revenue? Consider creating a guidebook for your book if it offers a process. Then go even further and create tools like e-learning programs or even games. To learn more click on the following video.

Growing Your Brand Through Your Book and Other Book Products

Here are just a few line extensions that could come from your book:

  • A Tips Booklet: An example would be our Networlding 101 Ways to Better Networlding tips booklet which is offered free on this blog. This helps your prospects “try before they buy.”
  • An E-Book: We are big fans of e-books because they can be the precursor to your book or follow-on books. An example here would be a product created by the organization Z-Mags. Take a look and see what you think. This organization enables your prospects and clients to really dive deep into the value your organization can bring to the table.
  • A Guidebook: If you have a book that is a how-to book then a guidebook will really help with training from you and also, licensing your training to others. Here also consider a facilitator’s guide for train-the-trainer programs. We are just getting our guidebook published with a facilitator’s guide.
  • Games: Everyone loves games. They engage. They create connection. They accelerate learning. Consider starting with something simple like card decks that help educate like The Creative Whack Pack by Roger Van Oech or Think Pak: A Brainstorming Card Deck by Michael Michalko.

Finally, I also mentioned Chris Brogan’s new book, Trust Agents, which is all about building trust effectively online. The emphasis here is not that you can build the kind of trust you might build with a best friend or even a group of good friends but a way to be more “trustworthy.” With the growth of networks online this becomes a challenge and Chris and his co-author, Julien Smith, help provide a path to make that challenge easier. The result is that those who understand this difference can become more trustworthy which then adds value and credibility to their brand which can also lead to better sales.

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Three Steps to Networking Success on LinkedIn

September 10, 2009

I have been working with executives on LinkedIn since its beginning and have found, again and again, that people need help figuring out how to leverage its power for their job search. With the statistic floating out there that 86% of the way people get jobs is through networking a tool like LinkedIn that has [...]

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Idea of the Day – How to Stand Out from Your Competition

July 1, 2009

Create a contest. For example, if you are a restaurant you could have a contest for “Customer (or Client) of the Month” with the winner being a customer with a great attitude and story. This will attract healthy competition and other similar customers. You can try this for any other type of business. Engage your [...]

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Free E-Book – Tribal Waters: Embracing Consumer Tribes

June 12, 2009

I have come to really respect a local colleague of mine, Kevin Masi. Kevin is a true marketing leader and, as such, really gets the new rules of marketing that we are all working hard to learn and implement. Now, you too can get up to speed on the world of the tribes. Kevin’s ebook [...]

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Social Media Week in Review

June 11, 2009

There is a lot going on in the world of social media this week. Take a look: How Xbox’s Social Strategy Could Change Gaming Forever AdAge.com – USA In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. … See all [...]

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