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Chicago and social media

What does it look like when you view a lineage of sons whose grandfather started down the path of words, newspapers and a global reach? It looks like the start of a Networld that will last generations. I love to look at networks. I am now reading the biography of William Randolph Hearst. It’s an older book but what makes the reading so enjoyable is that it’s “real.” I like “real” stories, especially when they are great stories. Because I am into networks and publishing I thought it would be a very interesting read to see what one man was able to create with money, some time and a network.

The Father

William Randolph Hearst [From Wikipedia] (April 29, 1863 – August 14, 1951) was an American business magnate and leading newspaper publisher.[1] Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father. Moving to New York City, he acquired The New York Journal and engaged in a bitter circulation war with Joseph Pulitzer‘s New York World which led to the creation of yellow journalism—sensationalized stories of dubious veracity. Acquiring more newspapers, Hearst created a chain that numbered nearly 30 papers in major American cities at its peak. He later expanded to magazines, creating the largest newspaper and magazine business in the world.

He was twice elected as a Democrat to the U.S. House of Representatives, but ran unsuccessfully for Mayor of New York City in 1905 and 1909, for Governor of New York in 1906, and for Lieutenant Governor of New York in 1910. Nonetheless, through his newspapers and magazines, he exercised enormous political influence, and is sometimes credited with pushing public opinion in the United States into a war with Spain in 1898.

His life story was a source of inspiration for the development of the lead character in Orson Welles‘ classic film Citizen Kane.[2] His mansion, Hearst Castle, near San Simeon, California, on a hill overlooking the Pacific Ocean, halfway between Los Angeles and San Francisco, was donated by the Hearst Corporation to the state of California in 1957, and is now a State Historical Monument and a National Historic Landmark, open for public tours. Hearst formally named the estate La Cuesta Encantada (“The Enchanted Slope”), but he usually just called it “the ranch”.


The Son

William Randolph Hearst Jr., [From Wikipedia] attended the University of California, Berkeley and was a member of the Phi Delta Theta Fraternity.

He was instrumental in restoring some measure of family control to the Hearst Corporation, which under his father’s will is (and will continue to be while any grandchild alive at William Randolph Hearst Sr.’s death in 1951 is still living) controlled by a board of thirteen trustees, five from the Hearst family and eight Hearst executives. When tax laws changed to prevent the foundations his father had established from continuing to own the corporation, he arranged for the family trust (with the same trustees) to buy the shares and for longtime chief executive Richard E. Berlin, who was going senile, to be eased out to become chairman of the trustees for a period. Later William Randolph Hearst Jr. himself headed the trust and served as chairman of the executive committee of the corporation. Today his branch of the family is represented on the trustees by his son William Randolph Hearst III.



The Grandson

William Randolph Hearst III [From Wikipedia] (born June 18, 1949) became president of the William Randolph Hearst Foundation in early 2003. Son of William Randolph Hearst, Jr. and grandson of William Randolph Hearst, Hearst is also director of the Hearst Corporation.

Hearst has a son, William Dedalus Hearst, and three daughters, Adelaide, Caroline and Eliza.

Hearst graduated from Harvard University in 1972 with an AB degree in mathematics. He spent years as an employee of the Hearst Corporation, eventually as editor and publisher of the San Francisco Examiner. His grandfather had also headed that paper, though his father had been publisher of the New York Journal American. In some television commercials Hearst III was shown having a conversation with his grandfather’s portrait. (In fact, he was only two when his grandfather died.)

In 1976 he left the company to become the managing editor of Outside magazine which was then being started by the Rolling Stone magazine founder Jann Wenner. Hearst returned to the company and newspaper work in 1980.

In 1992 he again left his job at the company, remaining on the board of directors. The following year he succeeded his father as a trustee of the trust that controls the company and chooses the directors.

In 1996 Hearst was a co-founder of the @Home Network Broadband Internet service with Milo Medin, cable companies TCIComcast and Cox Cable where he served as the company’s first Chief Executive Officer.[1]

In 1995 Hearst was named partner at the Silicon Valley venture capital firm of Kleiner Perkins Caufield & Byers,[2] where he continues to serve today. He sits on several Boards of Directors of companies in which the firm has investments, including Hearst-Argyle Television.[3] He served as a member of the Board of Directors of Juniper Networks until May 2008.

Summary

So what do you think when you look at this interesting lineage? Lines like “The apple doesn’t fall far from the tree” springs to my mind. By looking at the influence each father had on his son you can see the possibility of a future for William Dedalus Hearst, born 05 02 1979, William Randolph Hearst III’s son . . . or not. Will he follow in the footsteps of his father, grandfather and great grandfather? Only time will tell, but just looking at the network for these “men of words” I believe we will continue to see the Hearsts connected to digital networks.

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NetBase – One Cool Company

November 1, 2010

I was looking at articles on the growth of social media data collection sites by Bloomberg Business and came across this company that had won a contest sifting research on why men like stubble on their face (answer: they think it looks good, but I digress). I went on the web to check out the company, Netbase, who won the contest and found an awesome site–friendly, fun and one I know I’ll be returning to regularly.

So, why talk about this site? Well besides the fact that they “get” how to research social media better and faster than most of their competitors, I see they have the elements of Networlding–they do better business faster because they show the “human side” of their business.

I couldn’t find one page on their site or blog that didn’t show me people. Real people working in this real company doing really good work . . . and have fun at the same time. The picture, above, is a picture of Net Base’s blog. Check it out.

They are definitely in my top ten list of great sites and I plan to follow them on Twitter and LinkedIn. How about you?

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Work With Me

September 4, 2010

Most organizations are missing a critical knowledge management tool. You may possess state-of-the-art information systems and your experts may give seminars and write white papers, but what you lack are books. If your company filled with experts and expertise, the odds are that you can produce at least one book of value. Do you know [...]

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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part II

October 26, 2009

I continue with my interview of our Licensee from Phoenix, Alonzo Russell 7.    How do you use networking to support the success of others? When you use the word “connector” that’s what I am. I connect people. I sent out emails today to three people I met on Friday connecting them to others I believe [...]

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Extending Your Book and Brand Through New Products

October 25, 2009

What can you do that is very low cost to extend your brand and, at the same time, obtain more revenue? Consider creating a guidebook for your book if it offers a process. Then go even further and create tools like e-learning programs or even games. To learn more click on the following video. Growing [...]

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Three Steps to Networking Success on LinkedIn

September 10, 2009

I have been working with executives on LinkedIn since its beginning and have found, again and again, that people need help figuring out how to leverage its power for their job search. With the statistic floating out there that 86% of the way people get jobs is through networking a tool like LinkedIn that has [...]

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Idea of the Day – How to Stand Out from Your Competition

July 1, 2009

Create a contest. For example, if you are a restaurant you could have a contest for “Customer (or Client) of the Month” with the winner being a customer with a great attitude and story. This will attract healthy competition and other similar customers. You can try this for any other type of business. Engage your [...]

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Free E-Book – Tribal Waters: Embracing Consumer Tribes

June 12, 2009

I have come to really respect a local colleague of mine, Kevin Masi. Kevin is a true marketing leader and, as such, really gets the new rules of marketing that we are all working hard to learn and implement. Now, you too can get up to speed on the world of the tribes. Kevin’s ebook [...]

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Social Media Week in Review

June 11, 2009

There is a lot going on in the world of social media this week. Take a look: How Xbox’s Social Strategy Could Change Gaming Forever AdAge.com – USA In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. … See all [...]

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