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chicago and marketing

What does it look like when you view a lineage of sons whose grandfather started down the path of words, newspapers and a global reach? It looks like the start of a Networld that will last generations. I love to look at networks. I am now reading the biography of William Randolph Hearst. It’s an older book but what makes the reading so enjoyable is that it’s “real.” I like “real” stories, especially when they are great stories. Because I am into networks and publishing I thought it would be a very interesting read to see what one man was able to create with money, some time and a network.

The Father

William Randolph Hearst [From Wikipedia] (April 29, 1863 – August 14, 1951) was an American business magnate and leading newspaper publisher.[1] Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father. Moving to New York City, he acquired The New York Journal and engaged in a bitter circulation war with Joseph Pulitzer‘s New York World which led to the creation of yellow journalism—sensationalized stories of dubious veracity. Acquiring more newspapers, Hearst created a chain that numbered nearly 30 papers in major American cities at its peak. He later expanded to magazines, creating the largest newspaper and magazine business in the world.

He was twice elected as a Democrat to the U.S. House of Representatives, but ran unsuccessfully for Mayor of New York City in 1905 and 1909, for Governor of New York in 1906, and for Lieutenant Governor of New York in 1910. Nonetheless, through his newspapers and magazines, he exercised enormous political influence, and is sometimes credited with pushing public opinion in the United States into a war with Spain in 1898.

His life story was a source of inspiration for the development of the lead character in Orson Welles‘ classic film Citizen Kane.[2] His mansion, Hearst Castle, near San Simeon, California, on a hill overlooking the Pacific Ocean, halfway between Los Angeles and San Francisco, was donated by the Hearst Corporation to the state of California in 1957, and is now a State Historical Monument and a National Historic Landmark, open for public tours. Hearst formally named the estate La Cuesta Encantada (“The Enchanted Slope”), but he usually just called it “the ranch”.


The Son

William Randolph Hearst Jr., [From Wikipedia] attended the University of California, Berkeley and was a member of the Phi Delta Theta Fraternity.

He was instrumental in restoring some measure of family control to the Hearst Corporation, which under his father’s will is (and will continue to be while any grandchild alive at William Randolph Hearst Sr.’s death in 1951 is still living) controlled by a board of thirteen trustees, five from the Hearst family and eight Hearst executives. When tax laws changed to prevent the foundations his father had established from continuing to own the corporation, he arranged for the family trust (with the same trustees) to buy the shares and for longtime chief executive Richard E. Berlin, who was going senile, to be eased out to become chairman of the trustees for a period. Later William Randolph Hearst Jr. himself headed the trust and served as chairman of the executive committee of the corporation. Today his branch of the family is represented on the trustees by his son William Randolph Hearst III.



The Grandson

William Randolph Hearst III [From Wikipedia] (born June 18, 1949) became president of the William Randolph Hearst Foundation in early 2003. Son of William Randolph Hearst, Jr. and grandson of William Randolph Hearst, Hearst is also director of the Hearst Corporation.

Hearst has a son, William Dedalus Hearst, and three daughters, Adelaide, Caroline and Eliza.

Hearst graduated from Harvard University in 1972 with an AB degree in mathematics. He spent years as an employee of the Hearst Corporation, eventually as editor and publisher of the San Francisco Examiner. His grandfather had also headed that paper, though his father had been publisher of the New York Journal American. In some television commercials Hearst III was shown having a conversation with his grandfather’s portrait. (In fact, he was only two when his grandfather died.)

In 1976 he left the company to become the managing editor of Outside magazine which was then being started by the Rolling Stone magazine founder Jann Wenner. Hearst returned to the company and newspaper work in 1980.

In 1992 he again left his job at the company, remaining on the board of directors. The following year he succeeded his father as a trustee of the trust that controls the company and chooses the directors.

In 1996 Hearst was a co-founder of the @Home Network Broadband Internet service with Milo Medin, cable companies TCIComcast and Cox Cable where he served as the company’s first Chief Executive Officer.[1]

In 1995 Hearst was named partner at the Silicon Valley venture capital firm of Kleiner Perkins Caufield & Byers,[2] where he continues to serve today. He sits on several Boards of Directors of companies in which the firm has investments, including Hearst-Argyle Television.[3] He served as a member of the Board of Directors of Juniper Networks until May 2008.

Summary

So what do you think when you look at this interesting lineage? Lines like “The apple doesn’t fall far from the tree” springs to my mind. By looking at the influence each father had on his son you can see the possibility of a future for William Dedalus Hearst, born 05 02 1979, William Randolph Hearst III’s son . . . or not. Will he follow in the footsteps of his father, grandfather and great grandfather? Only time will tell, but just looking at the network for these “men of words” I believe we will continue to see the Hearsts connected to digital networks.

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Please comment, below, if you believe we should take one of our retail stores right in the middle of our Magnificent Retail Mile and put in a place that will “teach people to fish for a lifetime”–in other words an innovation center that allows:

  • people to network regularly to create new jobs, new products and services, new connections and ideas, new ways to create and grow a green environment.
  • daily live and virtual events that teach people how to leverage the many online tools available to them at no cost.
  • facilitated support for those want to connect with others to “co-develop” new products and services.
  • harvesting of huge amounts of wisdom (the 20% that can yield up to an 80% return) that will grow from the thousands of weekly conversations, brainstorms and planning that will occur in the center.

I have been working on a center for over ten years. Three years ago I was gifted a pilot center at 401 N. Michigan Avenue compliments of Regus Shared Office Space experts. I am now forming a coalition of people who want to be some part of this initiative. Here is what we need:

  1. One, two or three top companies in Chicago that will take monies from promotional budgets (all of those products that are disposable and just go into landfills after they are used anyway) and put just a portion of the millions spent into a physical center that can yield them highly loyal customers.
  2. A star team of thought leaders who have influence with major companies who, first, want to introduce us to their connections and, second, fully support the center, providing their thought leadership for startup and growth.
  3. Support from local universities. I have sat on a board at The University of Chicago. I have also been involved with Northwestern.
  4. Verbal commitments from vendors for special rates for services and products once we have the team assembled to open the center.

Note that although it would be good to have a non-profit center, I now believe after 22 years in business that it would be better to open a for-profit business. I am convinced that a for-profit, socially responsible initiative is the best way to grow this center which needs to go up faster.

Let’s start something, first, in Chicago. Then let’s share this around the country and the world. Let’s not wait to revitalize our economy. We need to make something happen now.

Please comment, below, if you have ideas or want to offer support!

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