Fortune 500 Series: FedEx delivers success through social media …
By Jennifer Leggio

Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share their stories about the community service projects. …

Hill and Knowlton’s New Blogging Code of Conduct

Hill and Knowlton publish their blogging “Code of Conduct.” This is a nice model for other organizations to use.

The Top Six Reasons Companies are Still Scared of Social Media

This article showcases the reasons why companies are afraid of social media. Whereas they are typical reasons that make sense, the article is good at aggregating the most common reasons. The hurdles for companies are getting lowered by organizations like SAS who take on the risk, trusting and encouraging their employees to blog and prove that it is still better to be “out there” than to hide behind corporate walls.

My Take

I spoke with a couple of social media experts this week and found that, once again, myopia is still alive, well and living in peoples’ minds still. By this I mean that many see social networking as their ticket to great success. They think that because there are so are confused how to make social networking work that there is a huge market out there and that they can just put a shingle out that states they are social media experts overnight. Recently someone shared they had a construction worker friend who is now teaching LinkedIn.

I’ve been teaching people social networking for more than a decade and up until last year many still didn’t understand the basics of business networking. Now there are five times the number of experts on the subject than there were even three months ago. What a strange time this is! It will be interesting to see how all this shakes out in the next couple of years. I remember when I use to hold networking events and there was an over abundance of bankers; then came the plethora of coaches. Now everyone is a social networking and new media expert. Hmmmmm.

Dear friends,

As you’ve probably noticed, we’ve run into a series of technical problems over the past 7-10 days. Because of that, we wanted to take a break from our normal newsletter to bring you a personal message from both of us. So let us start by stating it as plainly as we can: we’re sorry.

There’s no way to sugar coat it – the site’s performance as of late has been poor. We’ve failed to provide you the crowdSPRING experience you’ve learned to love and we are both disappointed and humbled as a result. Please rest assured that we’re aware of these problems, and we are doing our very best to fix them promptly. Everyone at crowdSPRING is focused on these issues and we won’t rest until we have them resolved. Period.

We’ll spare you the technical explanation of the problems we’re having but, in the end, they’re almost entirely related to the increased usage that the site is experiencing and they’ve had a cascading effect, touching everything from our database servers all the way down to our email notifications. We should have foreseen this possibility and built things with more flexibility in the event that we needed to scale more quickly than we anticipated. We were so focused on our refactoring project (which will have us roll out completely new code in the coming weeks) that we underestimated the extent of our growth. As you know, we’ve added more hardware servers, but this didn’t address all of the issues with which we are now dealing. And we’re now paying the price. This is undeniably a lesson hard learned and one we do NOT intend to repeat or ever forget. And most importantly we’re embarrassed that we’ve put our credibility on the line with you.

We’ll give you an update within the next 48 hours on where things stand and, in the mean time, we’re certain that many of you may have questions about these issues and how they affect your projects. We encourage you to talk to us – we’ll do everything we reasonably can to make sure that our failure does not impact you, so don’t hesitate to reply to this email, write us personally, or contact us through the site. We consider everyone who has supported us this first year a friend and it’s never fun to disappoint your friends. You have our personal promise, and the promise of every person who works at crowdSPRING, that we will work tirelessly to make things right and to regain your trust.

Ross and Mike
co-Founders

You’re receiving this email as a friend of crowdSPRING. Feel free to unsubscribe at any time.

1. You walk into the store and you see almost a dozen “business concierge” seated at a U-shaped bar, like The Genius Bar at Apple. Apple made a great move when they allowed the bar concept to converge with a help desk concept creating a unique hybrid experience where people can ask questions and get the specific help they need to fix or optimize their Apple products. In the case of the Networlding Innovation Center it would allow people to do the same thing.
2. The concierge walks you through an overview of the center, sharing with you the idea that the center is there to provide a hub of “direction and connection,” The direction is all about helping you get a profile on LinkedIn or a Twitter or Facebook account set up . . . or all three. The connection is all about connecting you to ongoing networking groups where like-focused people are ready, willing and able to help you with connecting around new product and service creations. Additionally, there are many coaching services you can choose from to help you either move through a career transition or create a new company.
3. You fill out a profile for the center with answers to a series of questions around the current needs you have for innovating the way you do business or how your are developing your career–business development, career management, networking, coaching support, resource provider selection–these are all services offered by the center.
4. You pick the combination of services you need currenty and also check off those offerings you might consider for the future based on your budget.
5. You also are given a directory of upcoming events in the center that will enable you to meet other potential partners with whom you can collaborate with for business or career growth.

This is just the first experience you will have in the center. You will find it will be a place you will come back to again and again. You will find that you now have a choice for a place to go that is not as loud as a Starbucks and offers facilitated connection and though leadership to help you with your business or career.

Stay tuned for more adventures in The Networlding Center for Innovation and Collaboration.

To this end his focus is on such things as "developing cheaper renewable energy, commercializing plug-in vehicles, increasing capital to small business in the developing world and predicting and preventing emerging threats such as environmental conditions and climate change" as Brilliant offered in Carter’s article. This is a wonderful set of goals.

However, the question I have is how can we achieve these goals faster with better results? I offer the concept of Networlding as an approach. First, let me preface my thoughts by saying that the Networlding methodology which we sell to the for-profit world is free to the non-profit world. Any non-profit professional wants to have our e-guidebook and e-booklet can email us (www.networlding.com) to get a copy. We also have consultants who are willing to help with initiatives that want to use the methodology.

To this end some of the key pieces would look like this:

• the creation of an action plan that is grounded in values; we recommend the four values that have been used with great success by my friend and colleague, Susan Davis which are: "making a difference, integrity, collaboration and innovation." We have found these values accelerate the success of any group initiative.
• the development of a leadership team that mentors in small, manageable groups other small groups of "leaders-in-waiting."
• constant, incremental support and facilitation of small groups working together for a common goal while also getting support from one another to achieve individual goals.
• sharing the best practices back to all the participants.
• and finally, "doing well by doing good." As Carter commented, "Many corporations have learned that investing in philanthropy attracts concerned investors and talented employees, builds brand loyalty, burnishes reputations and helps create a healthier and more prosperous economy for all of us." Why is it so simple for some to get and others its a foreign language?

Of course there is much more detail in the methodology and non-profits such as Brilliant is running would benefit from the many learnings we have had throughout the last couple of decades by the growing members of The Networlding Partner Alliance. So, if I only could work with Larry Brilliant . . . .

• Learn continuously
• Endorse experimentation
• Break old patterns
• Identify commonalities
• Build unbroken "circles" not networks
• Leverage your assets (behaviors, skills, relationships)

Networlding recognizes the naturally occurring organic interconnectedness of people from all walks of life and simply provides a fertile soil for those seeds of value-based relationships to be planted to create endless possibilities. These possibilities are truly transformational. Think about that.To transform means to change. Something cannot change beyond itself. Its possibilities for change exist only within the limits of its inherent nature. What I see most often in business today is that most business professionals put limits on the people they think they can reach. The truth is we are truly six people or fewer away from anyone we want to meet. It’s really just a matter of making up your list, finding the right partners and believing “anything is possible” which is the number one belief of those people who do build that leadership support network that helps them leverage transformational opportunities for a lifetime.

Is it time for you to begin too? Are you ready? If not now, when?

Although business allows one to use their brain for all kinds of things, her creative side was only being fostered and used primarily for problem solving.  In 2004, Laura’s world changed and she left the CEO position of managing an outsourced call center to become a consultant to the industry.  She added teaching direct marketing at DePaul University, consulting with Wall Street on telephony and call center technology and a few other things to her repertoire.

The creative side yearned for more.  and Laura started to cook…….with a vengeance.  She says that there’s a certain Zen to all of that chopping. Certainly, there is also a satisfaction when her friends and family LOVE the food.  She became engaged in studying the craft and learned that there is a lot to really understanding the culinary arts.  The next expansion came when Laura and I were brainstorming about what to do with the cooking and her love of writing.  The dining blog was born!  At first, Laura was only a participant.  She would write reviews of restaurants and send them along.  Now, she is the writer, content aggregator and chief bottle washer for www.bestofthebestdiningchicago.com.  The blog is flourishing and continues to grow.

All of the creative juices were going to cooking and writing – so why not painting!  Laura began to paint (abstract on canvas) in March of 2007.  Like Forest Gump, she kept going.  She had the vision of being in a gallery and selling her paintings to anyone that could see the energy and magnetism of what manifested through the brush.  Mission accomplished! Her work is featured in Hayley Gallery in Columbus, Ohio.  With the help of very supportive friends and family, she has also sold many paintings and she has a blog:  www.laurahansenartgallery.com. 

This is a story of transformation.  It’s funny how little courage it really takes to do what one is compelled and driven to do the effortless work by your passion and spirit.

Marsha Marsh is one of the best coaches I have met in my twenty years of coaching, training and consulting, so it is a pleasure to introduce you to her and her work. Following is a recent interview I had the pleasure of doing with Marsha.

Melissa: Marsha, in Networlding we emphasis value-based networking. What are your top values and how do they play out in your daily work?

Marsha: One of the top values that I discovered after doing a great amount of coaching is "making a difference." I started to notice how important each client is to me–whether they are spending $50 or $500 I am as present. It really made me see that making a difference was more important than anything else to me. 

Collaboration is a second value. Every voice is important–even the unpopular voices in a group. These voices are important to the outcomes of a group. Synergistic collaboration is probably an even more accurate term for my value as I love to see the creative combination of diverse voices coming together to achieve unique and powerfully successful outcomes.

Melissa: Marsha, share a quick story of how you made a difference in the life of one of your clients recently.

Marsha: I was working on assisting a team at a Fortune 500 company create a more positive environment in order to handle the excessive demands on their time. Just like many workplaces, this team was required to give longer hours with fewer people which was taking a large toll on their individual and group productivity.

My two days of group coaching followed by individual coaching helped them build skills to reduce stress and increase group alignment through the development of a cohesive environment and camaraderie. They are learning to value each other more; they are also taking shared ownership. By valuing the diversity of each team member as opposed to judging it as wrong, they are using conflict as a stepping stone to innovation. They are actually now working as "one heart." The manager I was working with was so pleased that she referred me to a number of other managers. The team found a common language which will help them get to innovating much quicker. That’s where the satisfaction comes for me through results like these.

Melissa: So what do you want to do next?

Marsha: I’m interested in more speaking engagements, reaching a wider audience and more team coaching. I am also working hard at developing my blog. I want to help companies see new ways to help their teams learn collaboration. These new, cutting-edge practices can realize results and sustain them even better than current team building practices. When people can really respect and trust each other, they are going to do something different . . . something better.

Melissa: Thanks Marsha. I am sharing your blog link for others: www.marshamarshcoaching.com.