Posts tagged as:

Chicago and Leaders

Just read today in The Reporter Connection the following:

Self-publish or seek a traditional publisher? That’s a question we get asked time and again. The choice involves a lot of factors that are specific to each author’s goals. Take, for example, Mark Cuban. The billionaire owner of the Dallas Mavericks recently self-published his memoir, How to Win at the Sport of Business: If I Can Do It, You Can Do It.

Image representing Mark Cuban as depicted in C...

Image via CrunchBase

Why did Mark go that route? Time is the number one reason, according to an interview he gave MediaBistro. Mark didn’t want to spend time waiting for publishers to make their money before he saw his, and he didn’t want to spend time on a book tour when he could promote the book himself to his millions of followers on Twitter, Facebook and Google +.

Here is my take on it:

  1. Taking out the middleman works because Cuban has the number of followers needed to get traction.
  2. He has earned the right to sell a billion copies–his intention as he continues to set goals and achieve them.
  3. Bottomline: he self publishes because he can. He knows he will have success.The worst case scenario is that he can buy the books up himself.

But What About You? How Can You Translate That to You?

First, don’t compare yourself to Mark Cuban. If you want to self publish, start with the goal of getting something of quality out there. Don’t push your book out there without getting it done well, working with top quality providers who can provide you with the support you need to work through the maze of publishing options.

Second, take the time to research as many books as you can on Amazon. I would suggest going through up to 100 or more books that are similar to the one you want to write. Look at them. Create a spreadsheet that shows you:

  • Who is the author and his or her background?
  • What is the book’s ranking? How many pages is it?
  • When did the book come out?
  • What are people saying over and over again (the patterns) of both good and bad reviews?

Once you have all this information you can sort it by best to poorest rank and see patterns that will help decide how to position your book, figure out who your audience is and put in all the things people have liked about similar books and what the poor reviews said the authors did not do well. These analysis will help you get a book out that, when it comes out, reviewers will say things like, “Now this book has all the things the other books were missing.”

So, here is an example of what I am talking about–directly from Mark Cuban’s Amazon review page:

I am a huge fan of Mark, his blog, and the mavs. I bought this book as soon as it came out, thinking I would gain a few great insights but instead I found many pages that were simply a copy and paste of his blog. I would encourage mark, if he reads this, to consider only adding original content in future books. This was obviously churned out by his team of admins without the same effort he puts into his other initiatives. (1-star review)

Doesn’t this give you ideas for your book? It should. It tells me, “Melissa, don’t just regurgitate your blogs in a book or your fans will not benefit from your content.” A little bit of searching on other self-published authors or other authors who are rock stars like Cuban would pull up similar reviews. Again, this goes back to my first point, make your book a quality book at all cost.

Third, get a good marketing plan together and do it well before the book comes out. With books the key is getting speaking engagements that include book. This would look like taking on even local engagements where you offer to speak if the organizer of a group who wants you to speak is willing to have the organization pay for 100 books or more. If you don’t ask, you won’t get so keep asking.

Finally, a bonus realization. Books are important. They convey more than a blog can. If written well they will make a huge difference in your life and in the lives of your readers. Take the project seriously and you will gain so much from the effort.

Related articles

Enhanced by Zemanta

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 1 comment }

No matter where you stand on educational reform or character education, there’s no denying the fact that we are currently experiencing a worldwide epidemic of growing anger in youth resulting in violence. Whether propelled by depression, fear of failure, the pain of being bullied, or a host of other troubles young people face today, more and more of them are turning to violence as a way of dealing with the stress of growing up. From the Virginia Tech massacre of 2007 to recent riots in Britain and racial attacks in Australia, it’s easy to see that the problem of youth violence knows no geographical, socio-economical, or ethnic boundaries. It’s a problem we all face together, and if we’re going to solve it, it’s going to take a united effort. So, the question becomes—where do we begin?

If you walk into a public school today, you’ll no doubt see kids who are different. Not different in the sense that they wear different clothes or hang out in odd circles, not the traditional kind of different that normally comes to mind when you think back to high school.

No—these kids are different under the surface. Perhaps they keep to themselves or shy away from making eye contact with others, or maybe they deal with their pain by embracing the other extreme—wearing a fake smile, being the class clown, reaching out to teachers. Whatever their coping mechanisms, if you look closely, you’ll see something similar in all of these kids,  something that screams desperation, even if that scream is sometimes muffled by the roles they play for their teachers and peers.

So, what is it that these kids are desperate for? What do they need that they are not getting at home or at school? The answer is simple—basic human values instruction. These children are desperately seeking someone who can teach them how to get along in this world, how to be happy, peaceful, and successful. They are fed a stream of pocket-lining sales pitches from the media to look a certain way and wear a certain label of clothing. When the bell rings for each school day to begin, they face the scrutiny of their peers, all of whom are also trying to find their way in a world of mixed messages and misplaced values. Perhaps at some point, it all becomes too much.

Often, teachers shy away from imposing their personal values on their students. I suppose some parents think this is a good thing. Maybe I even agree to some extent. After all, would I want a teacher whose values differ from my own teaching those beliefs to my child? Perhaps not. But, what do we do about those kids who aren’t taught worthwhile values by their families or those who don’t have families to teach them anything at all? What do we do when those kids show up at our doors begging to be taught? Do we turn them away? If we do, what will happen to those kids down the road? How will they deal with the stressors that we all face as our lives become increasingly complex and demanding? Will they turn to alcohol or drugs to control their fear and anxiety? Will they fill our streets and prisons with their misguided self-soothing? Will they do something unthinkable? Will it be their fault if they do?

These are all questions we must answer if we’re serious about leaving no child behind in our society, as we say we are. Clearly, becoming a successful, productive, and fulfilled human being is about more than learning how to read and solve math problems. It’s certainly about more than passing a standardized test, yet we continue to place so much importance on what are arguably trivial things, and in the meantime, kids continue to suffer—from the pain of being abandoned, from the fear and confusion of feeling lost, from the ignorance of not knowing any better. As David Light Shields (2011) says in his article Character as the Aim of Education, “we have too often equated excellence of education with the quantity of the content learned, rather than with the quality of character the person develops” (p. 49).

The school system is the ideal place for these seemingly lost children to receive the moral guidance they are craving. Teachers spend a good seven hours a day with these kids and no doubt impose a powerful influence on their lives, for better or for worse. Failing to take at least a small portion of each day to address issues such as social skills, coping mechanisms, life strategies, and character issues is a mistake that frankly, we can’t afford to make. In fact, there are four key values all public school teachers should impress upon their students on a regular basis:

  • Love- Students should be taught to love and respect themselves. Only by loving themselves can students ever learn to truly love others. Love, being the opposite of fear, is the one force that truly has the potential to change our world for the better.
  • Peace-Teachers need to model and teach conflict resolution so that students learn to peacefully interact with one another even when a problem or dispute arises.
  • Compassion-When given the opportunity to communicate with one another and share their feelings, students will learn to empathize and feel compassion for their fellow man.
  • Integrity- Teachers should stress the importance of integrity to one’s self-esteem. When students learn to make decisions based on honesty and integrity, they can then feel proud of their choices and empowered to continue making a positive difference in our world.

That is not to say that current curricula and content objectives should be thrown out the window. On the contrary, they should be kept intact and even enhanced. When character education is taught alongside traditional standards and objectives, they complement each other rather nicely just as they do in real life. For instance, when a lesson in English class turns into a debate as to whether or not the main character was justified in his vengeful actions, and students are encouraged to think of other more productive ways the problem could be resolved, they are not just learning about literature or developing critical thinking skills (useful things in their own right), but they’re also internalizing important moral lessons that can serve them for a lifetime. Stiff-Williams (2010) argues this idea eloquently, stating that “rather than adding a new course to an already overloaded school curriculum, character education should be integrated with other subject areas and routinely taught through all classes and by all teachers” (p. 115).

Ideally, values instruction should not be taught in the classroom alone. When students have these ideas reinforced at home, they become even more engrained. As British Prime Minister David Cameron stated in reaction to recent riots, “if we want to have any hope of mending our broken society, family and parenting is where we’ve got to start.” Unfortunately, there’s no way to guarantee that all parents will do their part to help their children develop basic human values. There is something we can do to encourage them, however. By inviting parents, grandparents, and other family members to take part in values-based education through in-class activities as well as enrichment exercises that can be completed at home, teachers can have a positive and transformative impact on the home environment.

What would be the fruits of such a targeted and concerted effort? Would our children get along better with one another both inside and outside of school? Would they, over time, develop their own moral compass and as a result, become confident and empowered young adults? Would they then take on leadership roles in their communities and influence others to do the same? Would we save just one kid from being the victim or perpetrator of an act of violence? Would our world change, if merely a little at a time? It’s certainly possible, and if there’s even a small chance—an inkling of a possibility— that we could really make a difference, one that goes beyond teaching a kid long division, shouldn’t we at least try?

References

Shields, D. (2011). Character as the Aim of Education. Phi Delta Kappan, 92(8), 48-53. Retrieved from

EBSCOhost.

Shipman, T. & Walker. K. (2011). Cameron’s war on feckless families: PM attacks the human rights laws and backs national service. Mail Online. Retrieved fromhttp://www.dailymail.co.uk/news/article-2026163/David-Cameron-UK-r iots-speech-PM-attacks-human-rights-laws-backs-national-service.html#i xzz1VCNAWxlQ.

Stiff-Williams, H. R. (2010). Widening the Lens to Teach Character Education Alongside Standards

Curriculum. Clearing House, 83(4), 115-120. doi:10.1080/00098651003653030.

Enhanced by Zemanta

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 0 comments }

Bottomline – Can Social Networks Be Monetized

February 28, 2009

Following are just a couple of bottomlines on monetizing social networking: Like all businesses, social networks will soon have to confront the balance sheets. However, if they can weather the economic storm, the future could be extremely prosperous. The real social networking boom may still happen. By Dave Lee, Technology reporter, BBC News Click Here [...]

1 comment Read the full article →