Posts tagged as:

branding

What does it look like when you view a lineage of sons whose grandfather started down the path of words, newspapers and a global reach? It looks like the start of a Networld that will last generations. I love to look at networks. I am now reading the biography of William Randolph Hearst. It’s an older book but what makes the reading so enjoyable is that it’s “real.” I like “real” stories, especially when they are great stories. Because I am into networks and publishing I thought it would be a very interesting read to see what one man was able to create with money, some time and a network.

The Father

William Randolph Hearst [From Wikipedia] (April 29, 1863 – August 14, 1951) was an American business magnate and leading newspaper publisher.[1] Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father. Moving to New York City, he acquired The New York Journal and engaged in a bitter circulation war with Joseph Pulitzer‘s New York World which led to the creation of yellow journalism—sensationalized stories of dubious veracity. Acquiring more newspapers, Hearst created a chain that numbered nearly 30 papers in major American cities at its peak. He later expanded to magazines, creating the largest newspaper and magazine business in the world.

He was twice elected as a Democrat to the U.S. House of Representatives, but ran unsuccessfully for Mayor of New York City in 1905 and 1909, for Governor of New York in 1906, and for Lieutenant Governor of New York in 1910. Nonetheless, through his newspapers and magazines, he exercised enormous political influence, and is sometimes credited with pushing public opinion in the United States into a war with Spain in 1898.

His life story was a source of inspiration for the development of the lead character in Orson Welles‘ classic film Citizen Kane.[2] His mansion, Hearst Castle, near San Simeon, California, on a hill overlooking the Pacific Ocean, halfway between Los Angeles and San Francisco, was donated by the Hearst Corporation to the state of California in 1957, and is now a State Historical Monument and a National Historic Landmark, open for public tours. Hearst formally named the estate La Cuesta Encantada (“The Enchanted Slope”), but he usually just called it “the ranch”.


The Son

William Randolph Hearst Jr., [From Wikipedia] attended the University of California, Berkeley and was a member of the Phi Delta Theta Fraternity.

He was instrumental in restoring some measure of family control to the Hearst Corporation, which under his father’s will is (and will continue to be while any grandchild alive at William Randolph Hearst Sr.’s death in 1951 is still living) controlled by a board of thirteen trustees, five from the Hearst family and eight Hearst executives. When tax laws changed to prevent the foundations his father had established from continuing to own the corporation, he arranged for the family trust (with the same trustees) to buy the shares and for longtime chief executive Richard E. Berlin, who was going senile, to be eased out to become chairman of the trustees for a period. Later William Randolph Hearst Jr. himself headed the trust and served as chairman of the executive committee of the corporation. Today his branch of the family is represented on the trustees by his son William Randolph Hearst III.



The Grandson

William Randolph Hearst III [From Wikipedia] (born June 18, 1949) became president of the William Randolph Hearst Foundation in early 2003. Son of William Randolph Hearst, Jr. and grandson of William Randolph Hearst, Hearst is also director of the Hearst Corporation.

Hearst has a son, William Dedalus Hearst, and three daughters, Adelaide, Caroline and Eliza.

Hearst graduated from Harvard University in 1972 with an AB degree in mathematics. He spent years as an employee of the Hearst Corporation, eventually as editor and publisher of the San Francisco Examiner. His grandfather had also headed that paper, though his father had been publisher of the New York Journal American. In some television commercials Hearst III was shown having a conversation with his grandfather’s portrait. (In fact, he was only two when his grandfather died.)

In 1976 he left the company to become the managing editor of Outside magazine which was then being started by the Rolling Stone magazine founder Jann Wenner. Hearst returned to the company and newspaper work in 1980.

In 1992 he again left his job at the company, remaining on the board of directors. The following year he succeeded his father as a trustee of the trust that controls the company and chooses the directors.

In 1996 Hearst was a co-founder of the @Home Network Broadband Internet service with Milo Medin, cable companies TCIComcast and Cox Cable where he served as the company’s first Chief Executive Officer.[1]

In 1995 Hearst was named partner at the Silicon Valley venture capital firm of Kleiner Perkins Caufield & Byers,[2] where he continues to serve today. He sits on several Boards of Directors of companies in which the firm has investments, including Hearst-Argyle Television.[3] He served as a member of the Board of Directors of Juniper Networks until May 2008.

Summary

So what do you think when you look at this interesting lineage? Lines like “The apple doesn’t fall far from the tree” springs to my mind. By looking at the influence each father had on his son you can see the possibility of a future for William Dedalus Hearst, born 05 02 1979, William Randolph Hearst III’s son . . . or not. Will he follow in the footsteps of his father, grandfather and great grandfather? Only time will tell, but just looking at the network for these “men of words” I believe we will continue to see the Hearsts connected to digital networks.

Enhanced by Zemanta

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 2 comments }

What Do Your Values Reflect?

December 11, 2009

reflectonwatermediumWhat does it mean to have a system for networking? I  created a method to change random, “one-shot”  networking into mutually beneficial and consistently productive Networlding. There are seven steps in total that once mastered will allow you to be an effortless Networlder. The steps will be presented individually because each step must be completed before moving onto the next. Take time with each step and make sure the your responses and truthful and valuable for you.

STEP NUMBER 1:

Create Your Values Foundation.

We all have values, but what are your top four and, if you can, what are they in level of priority?

Carol had been what we call in Networlding “baseline networking” for years. She was at the top of her game working as Director of HR for a large organization. However, the long hours and an intense travel schedule left Carol feeling that her personal life lacked balance. From layoffs and career changes to being sought out for competitive executive positions, Carol had been through all of the ups and downs of corporate life.

As she began thinking about what she wanted her future to look like she thought more about her childhood dream of being a physiologist. Carol appreciated valued-based business and aspired to start an individual psychology practice of her own.

With these goals in mind Carol took the first step in Networlding and identified her top four values:

• Spirituality
• Connection
• Making a difference
• Achievement

With these values in mind, Carol decided to leave her six-figure salary and return to graduate school. By understanding her values Carol will not lose sight of them through her process. With her values in mind she is more apt to meet others with similar values and build a network of people around her that will help maintain these values. She will also vocalize her values more often and make requests to be introduced to people who hold similar and complimentary values.

If you enjoyed this post, please consider leaving a comment, retweet it, or subscribing to the feed to have future articles delivered to your feed reader.

{ 3 comments }

Four Best Networking Tools for Inbound and Outbound Marketing: The 20% that Yields an 80% Return

November 22, 2009

Wondering what works and what doesn ‘t when it comes to “push” or outbound marketing or “pull” or inbound marketing? As Malcolm Gladwell mentions in his third book, Outliers an expert is someone who has had more than 10,000 hours of study in one particular area. Online marketing is my area and there really are [...]

3 comments Read the full article →

Notes from the Future: Table of Contents

September 26, 2009

i. Prologue – Written by Melissa Giovagnoli – What was the original genesis of the Innovation Center concept?  How long of a gestation period was there?  What earlier attempts had been made?  What was learned from those experiences?  What specific events/encounters provided the catalyst that made the whole thing possible starting in 2009? I. Chapter [...]

1 comment Read the full article →

Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media … By Jennifer Leggio Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

2 comments Read the full article →

Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

3 comments Read the full article →

The Promise of Social Networks – It’s Like Baklava

August 25, 2009

I was just recently reading about a Twitter conference that served up the following set of promises that included: building communities providing customer service changing brand perceptions and increasing revenue Now of course there could be more promises but let’s just take these and really think about all the stories you are hearing that deliver [...]

0 comments Read the full article →

10 Ways to Leverage LinkedIn Success With Groups – Part I

August 13, 2009

Open the Door of Opportunity I have been training people on LinkedIn now for more than six years and I keep hearing the same question,”Now that I am LinkedIn what do I do?” Following is a list of 10 things (this is Part I) you can be doing that are can really make a difference [...]

0 comments Read the full article →

Three Ways Brand is Being Redefined in Social Networking

August 6, 2009

As the world starts to move from a primarily vertical — command and control — system for creation value to a more horizontal — connect and collaborate — value creation model, and as we blow away more walls, ceilings and floors at the same time, societies are going to find themselves facing a lot of [...]

0 comments Read the full article →