Fortune 500 Series: FedEx delivers success through social media …
By Jennifer Leggio
Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share their stories about the community service projects. …
Hill and Knowlton’s New Blogging Code of Conduct
Hill and Knowlton publish their blogging “Code of Conduct.” This is a nice model for other organizations to use.
The Top Six Reasons Companies are Still Scared of Social Media
This article showcases the reasons why companies are afraid of social media. Whereas they are typical reasons that make sense, the article is good at aggregating the most common reasons. The hurdles for companies are getting lowered by organizations like SAS who take on the risk, trusting and encouraging their employees to blog and prove that it is still better to be “out there” than to hide behind corporate walls.
My Take
I spoke with a couple of social media experts this week and found that, once again, myopia is still alive, well and living in peoples’ minds still. By this I mean that many see social networking as their ticket to great success. They think that because there are so are confused how to make social networking work that there is a huge market out there and that they can just put a shingle out that states they are social media experts overnight. Recently someone shared they had a construction worker friend who is now teaching LinkedIn.
I’ve been teaching people social networking for more than a decade and up until last year many still didn’t understand the basics of business networking. Now there are five times the number of experts on the subject than there were even three months ago. What a strange time this is! It will be interesting to see how all this shakes out in the next couple of years. I remember when I use to hold networking events and there was an over abundance of bankers; then came the plethora of coaches. Now everyone is a social networking and new media expert. Hmmmmm.
This last year has been a powerful growth year for Networlding as we have formed and built what we call the NPA or Networlding Partner Alliance. The alliance is made up of a wide variety of thought leaders in social networkng, new media and all things Web 2 and 3.0. Following is a list of what we hope are effective questions to help you and your organization think about your current needs in this rapidly evolving area.
By looking through these questions you will start to see that social networking ripples through the organization out to your clients or customers and back through to your employees, both current and past. Getting your arms around the networked model of social networking is even more difficult when you realize that it does not just reside in the domain of marketing but, rather, in many areas throughout any organization.
Read through the questions and let us know if you have others you think are noteworthy or any of those below you think are particularly compelling.
Large Businesses & Enterprises
* How does an enterprise address the issues of poor performance and high costs as a result of the “silo” effect of the organizational structure?
* How do I lower costs while improving efficiency and productivity?
* How can I increase sales given current stressed economic conditions?
* Is there a way to cost-effectively increase knowledge sharing throughout my firm?
* How do we leverage the younger generation of workers’ new skills as a result of social networking and media technologies?
* Is there a way to increase the returns from all the sales contacts I’ve made over the years?
* Are there ways of increasing my sales revenues through former employees who left on good terms with my company?
* How can I retool my staff to learn new competitive competencies that help to differentiate my firm?
* How can I increase talent retention while attracting the best and brightest new employees?
* How can I increase the flexibility of my firm to capitalize on innovative opportunities?
* How do I increase innovation in my company?
* Are there new communication strategies as a result of new technologies that I should consider adopting for my firm?
* How can I improve the quality of my enterprise leadership and increase its sustainability?
* How can my company capitalize on the millions of people who now use the internet and join online social networks?
Small & Medium Sized Businesses
* How can I increase sales given current stressed economic conditions?
* How can I retool my staff to learn new competitive competencies that help to differentiate my firm?
* How can I capitalize on the millions of people who now use the internet and join online social networks?
* How can I improve the quality of leadership and increase sustainability for leadership development?
* How do I increase innovation in my company?
* Is there a way to increase the returns from all the sales contacts I’ve made over the years?
* Are there new communication strategies as a result of new technologies that I should consider adopting for my firm?
Non-Profits & Gov’t Agencies
* How can I capitalize on the millions of people who now use the internet and join online social networks?
* How can I improve the quality of leadership and increase sustainability for leadership development?
* How do I increase innovation in my organization?
* How do I increase community involvement in my programs?
* How do I increase innovation in my organization?
Leaders & Entrepreneurs
* Is there a way to increase the returns from all the sales contacts I’ve made over the years?
* How can I capitalize on the millions of people who now use the internet and join online social networks?
* How can I improve the quality of leadership and increase sustainability for leadership development?
