It’s great to see a company that explicity focuses on campaigns that leverage influencer communities to, as they put it, “create mutually beneficial relationships that drive sales, brand awareness and brand loyalty to positively affect every aspect of your business.”  See Word-of-Mouth and Influencer Marketing Agency Buzz Corps Now Ivy Worldwide.

The article continues on to share that this new organization will continue to provide exceptional word-of-mouth marketing programs that leverage the power of their pre-existing relationships with top bloggers such as Liz Strauss Successful-Blog.com.

The company has locations in Austin, Seattle and Houston.  Ivy Worldwide is recommended by community influencers as the best company with the best approach for word-of-mouth marketing. For more information, visit Ivy World Wide.

With Networlding we emphasize that there are “Givers,” “Takers” and “Exchangers.” We advocate that there is a big difference between each of these three. Of course we all know about “The Takers.” They are usually the subject of most talks by top networking experts.

Instead, I focus on how “The Giver” is different from “The Exchanger.” An example is a good friend of mine who is the poster child of “The Giver.” She gives and gives and gives but then, at the end of each year, she often ends up with little in exchange. Why? Because she did not ask for anything in return. And, because she is so busy giving, she doesn’t have time to really realize the benefits of an exchange.

Exchangers take time qualifying others as to  how they can create a more mutually beneficial exchange of support. In Networlding I reference our “Seven Levels of Support” that help people understand what they have to give and what they can request in exchange. In an exchange, just as Ivy Worldwide has made explicit and part of how they implement their online campaigns, the upfront knowledge and agreement as to what a good exchange would be results in a mutually beneficial outcome that can ripple(just like an good networking initiative) beyond all participants most hopeful expectations. The “Network Effect” created then cannot be compared to transactional campaigns that have only a goal for immediate gratification and a limited vision.

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