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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part I

October 27, 2009

Following is a Part I of an interview I had the pleasure of conducting with one of our Networlding licensees, Alonzo Russell of Alonzo Russell and Associate. I hope you enjoy it as much as I enjoyed hearing Alonzo’s insights around building trusting relationship networks and how to leverage those networks for mutual gain,
1.    What [...]

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Social Networking Leadership Showcase: Linkable Leader Alonzo Russell – Part II

October 26, 2009

I continue with my interview of our Licensee from Phoenix, Alonzo Russell

7.    How do you use networking to support the success of others? When you use the word “connector” that’s what I am. I connect people. I sent out emails today to three people I met on Friday connecting them to others I believe can [...]

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Extending Your Book and Brand Through New Products

October 25, 2009

What can you do that is very low cost to extend your brand and, at the same time, obtain more revenue? Consider creating a guidebook for your book if it offers a process. Then go even further and create tools like e-learning programs or even games. To learn more click on the following video.
Growing Your [...]

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Redefining Retail – Notes from the Future – What’s Coming

October 20, 2009

Just this week Business Week came out with an article called “The Hard Sell” showing that, basically, retailers turning the corner on 2009 into 2010 are all over the place on their strategies regarding what they will sell and what they will sell it for. According to Jena McGregor, Businessweek reporter, it may be up [...]

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Networlding Interviews Andres Tapia on His New Book The Inclusion Paradox

October 20, 2009

Recently, I had the opportunity to interview Andres Tapia, Chief Diversity Officer of Hewitt, on his book, The Inclusion Paradox. Below are his responses to the questions I asked. I am sure you will appreciate the inside scoop on what it took to create this very powerful book.
Tell us about your book.
The Inclusion Paradox: The [...]

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Ten Questions to Take Your Social Networking to the Next Level

October 19, 2009

I just loved this picture that helps anyone break through their individual roadblocks to realizing their full potential. Believe it or not these guys are not really floating above the earth. It looks like that but they have actually jumped that high and the photographer caught this amazing shot. But, suspend your judgment for a [...]

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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this:
“Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.”
I respond, “Yes. I am hearing that from a lot of company heads. [...]

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Notes from the Future: Table of Contents

September 26, 2009

i. Prologue – Written by Melissa Giovagnoli – What was the original genesis of the Innovation Center concept?  How long of a gestation period was there?  What earlier attempts had been made?  What was learned from those experiences?  What specific events/encounters provided the catalyst that made the whole thing possible starting in 2009?
I. Chapter One [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media …
By Jennifer Leggio

Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing.
Event: A live event in Chicago teaching social media
Target market: Lawyers
Date scheduled: Last two weeks in October
1.  I started by going through my network on LinkedIn
2. I [...]

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