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Wondering what works and what doesn ‘t when it comes to “push” or outbound marketing or “pull” or inbound marketing? As Malcolm Gladwell mentions in his third book, Outliers an expert is someone who has had more than 10,000 hours of study in one particular area. Online marketing is my area and there really are very a smaller group with similar time put into their respective areas of expertise whom I admire, follow, implement their ideas and, certainly, recommend.

Following is an overview of these tools:

Website Grader – Useful tool for measuring the marketing effectiveness of your
website, get a free custom report in seconds with advice for your website

MarketingProfs – A great resource for case studies, insights, and best practices from
peers and experts in marketing

HubSpot Internet Marketing Blog – Articles about business strategy and inbound Internet3366611997_95f255e4a3_m
marketing

Web ink now – Online thought leadership and viral marketing strategies from award-
winning author David Meerman Scott

HubSpot – Internet marketing software that helps you get found by more prospects and
generate more qualified leads and sales

CrowdSpring – A site offering custom designs that you choose from actual custom designs, not bids. The average project gets
a whopping 80 entries. They have a money back guarantee
25 entries or a full refund, including the small fee for the services. The site boast over 46,000 creatives.

Zmags – The next generation in online publishing. The site is great. Take a look at my ZMag! For more information, view the zmags blog.

What do you think? What are your top ten or fewer favorites of the year?

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floatingguys21I just loved this picture that helps anyone break through their individual roadblocks to realizing their full potential. Believe it or not these guys are not really floating above the earth. It looks like that but they have actually jumped that high and the photographer caught this amazing shot. But, suspend your judgment for a moment and explore the possibilities this picture invites.

Now refocus your attention to your existing network and ask yourself the following questions:

1. Who in your network will play to your strengths?

2. Who will cover your weaknesses?

3. What one person would you like to meet if you could network with anyone in the world? What qualities does that person have? List them and then look for people who have similar qualities.

4. What top three industry leaders does your network listen to the most?

5. What top three leaders in all other industries do they most admire?

6. What if the network you had comprised of only top performers? What qualities would they have? What qualities do you have to would complement theirs?

7. How can you listen better every day? Top-performing networkers are top listeners.

8. Who is one person you know who helps others in the organization above and beyond his or her own work responsibilities?

9. What one thing would you like to be doing or do differently that you are not doing now. (e.g. have great meetings that lead to new business or design a program that comes in under budget and on time).

10. What would it look, sound, feel like to be more successful in your networking?

Any of these questions can be used to get you thinking in ways that will help you take your networking to “the next level.” Please feel free to offer up some answers here. I will also be sharing these with my Networlding Group on LinkedIn. Please join the discussion there also by clicking here.


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Effective Social Networking Conversations: What Do They Sound Like?

October 19, 2009

The conversations I keep having with presidents of organizations around social networking go something like this: “Hi Melissa. We’ve called you in because we are finding that we just are not getting the same results from our marketing initiatives that we used to get.” I respond, “Yes. I am hearing that from a lot of [...]

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Social Networking Week in Review and Marketing Myopia Once Again

September 24, 2009

Fortune 500 Series: FedEx delivers success through social media … By Jennifer Leggio Blogger, Jennifer Leggio showcases The FedEx Citizenship blog that provides insights from their employees into FedEx global citizenship programs and the The FedEx Cares Week blog is an internal blog that chronicles the annual global philanthropy event by having team members share [...]

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Unlocking Trust in Marketing Online

September 22, 2009

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market: Lawyers Date scheduled: Last two weeks in October 1.  I started by going through my [...]

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Shout Out: A Company That Gets How to Build Better Marketing Campaigns

September 20, 2009

It’s great to see a company that explicity focuses on campaigns that leverage influencer communities to, as they put it, “create mutually beneficial relationships that drive sales, brand awareness and brand loyalty to positively affect every aspect of your business.”  See Word-of-Mouth and Influencer Marketing Agency Buzz Corps Now Ivy Worldwide. The article continues on [...]

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Three Steps to Networking Success on LinkedIn

September 10, 2009

I have been working with executives on LinkedIn since its beginning and have found, again and again, that people need help figuring out how to leverage its power for their job search. With the statistic floating out there that 86% of the way people get jobs is through networking a tool like LinkedIn that has [...]

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LinkedIn’s Reid Hoffman and Software Entrepreneurship

August 26, 2009

Reid Hoffman, founder of LinkedIn was recently interviewed in Fortune Magazine (August 31,2009) stating that his impetus for starting LinkedIn was born out of a passion to make a big difference and to answer the question, “How do you change the lives of millions of people?” Now that’s a great, motivating question. Reid has kept [...]

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The Promise of Social Networks – It’s Like Baklava

August 25, 2009

I was just recently reading about a Twitter conference that served up the following set of promises that included: building communities providing customer service changing brand perceptions and increasing revenue Now of course there could be more promises but let’s just take these and really think about all the stories you are hearing that deliver [...]

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30 Social Networking: Questions to Ask Any Organization

August 18, 2009

This last year has been a powerful growth year for Networlding as we have formed and built what we call the NPA or Networlding Partner Alliance. The alliance is made up of a wide variety of thought leaders in social networkng, new media and all things Web 2 and 3.0. Following is a list of [...]

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