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From the category archives:

social networking

Social Media School: What Are Your Grades Like This Year?

December 30, 2009

hubspot1-use

A colleague just sent me a promotional piece for yet another social media expert. I took the time to look at his promo and I was impressed . . . until I went over to look at his following on Twitter and, even more specifically, his grade on http://grader.com/ which is a product that HubSpot created.  The score for his site was a 16 out of 100. HubSpot offers a variety of graders, and, not that I am bragging, but this will give you an idea of how it works:

  • Networlding Website – (HubSpot Grader Page) – Grade: 95.5 out of 100

    The website www.networlding.com ranks 85,748 of the 1,916,503 websites that have been ranked so far.

    A website grade of 95.5/100 for www.networlding.com means that means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 95.5% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.

  • Networlding Blog – Grade: 94 out of 100
  • Networlding on Twitter – (HubSpot Twitter Grader Page) – Grade: 98.5 out of 100

    I am close to the top where Chris Brogan and Guy

For those wondering. Here are the Algorithm Factors:

1.  Number of Followers

2.  Power of Followers

3.  Updates: More updates generally leads to a higher grade

4.  Update Recency

5.  Follower/Following Ratio

6.  Engagement

The Grade Calculation: So, those are the factors that go into the calculation of a score.  This score is then used to compare a user against all other users that also have a score.  The grade is calculated as the approximate percentage of other users that have an equal or lower score.  So, a Twitter Grade of 80 means that about 80% of the other users got a lower score.  At the time this article is being written, over 2.1 million users have been graded. To get the whole scoop (which you should), go to this great Twitter article.

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Three Pillars of Effective Social Networking

November 10, 2009

networkpeople

I was having a great conversation with a long-time colleague and friend, Stephen Meade last evening that lead to a discussion around what creates great social networking. Stephen offered the following insights:

People love recognition, referrals, and revenue. To that end, I love making introductions.
However, keep in mind the 3 C’s when you do so.

Make a referral, but hope you get back:

  1. Credit (for the referral, especially when other people use your contact for their benefit, they should give you public credit for the introduction)
  2. Contacts (that can help you and your business)
  3. Compensation (If and when appropriate, compensation)

I was pleased to see such a simple overview of what often goes unsaid in a networking exchange. So, I ask you, how many times have you connected with someone who reached out to you where you ended up offering support in the form of ideas or leads or even referrals where you got back absolutely nothing?

If you wonder what you can do to avoid these experiences I recommend that you create upfront contracts with your networking partners. Share with them what your expectations are and ask them what their expectations are emphasizing that the more clearly you share intentions the better the outcomes for you and your networking colleagues.

What do you think? Are there other ways you have seen work well to better ensure successful outcomes for your networking? Please comment below and share this with your colleagues to get their input.

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