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Social Media Articles

If you had only one BIG thing to accomplish this year what would that be?

I find that when you ask that question, you tap into the passion of most people and I think, “Gee. If I can help someone achieve a great success that would be something rewarding–something I can also share with others to help even more achieve success as success catalyzes even more success.”

Have you tried this? If so what results have you seen achieved?

For example, take my recent Networlding experience with John Fowler, my next co-author on our upcoming book, Graduate to LinkedIn: Jumpstart Your Career Support Network Now! (Networlding Publishing: May 2010) where John was on Twitter and was sharing his experiencing reading my Networlding book.

I was impressed that this twenty-nine year old really got how to network more effectively and that he valued it greatly. I then searched for and found him on LinkedIn. There I found a number to call him and picked up the phone and called. In Networlding I like to get to the point so I asked him the question, above. He was interested in talking further about collaborative ideas that included some kind of a book.

When we met we decided that the window of opportunity was now and that we should work together on a book for both those undergrads and graduate students graduating in May. No time like the present to help those in need of jobs in the upcoming months we both agreed.

Additionally, because I had done years of work on LinkedIn training, I was able to provide John with more than half the copy needed for the book. He was then able to add his own insights and, with lots of queries through LinkedIn and other social media sites, we’ve been able to get some great success stories by college grads.


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hubspot1-use

A colleague just sent me a promotional piece for yet another social media expert. I took the time to look at his promo and I was impressed . . . until I went over to look at his following on Twitter and, even more specifically, his grade on http://grader.com/ which is a product that HubSpot created.  The score for his site was a 16 out of 100. HubSpot offers a variety of graders, and, not that I am bragging, but this will give you an idea of how it works:

  • Networlding Website – (HubSpot Grader Page) – Grade: 95.5 out of 100

    The website www.networlding.com ranks 85,748 of the 1,916,503 websites that have been ranked so far.

    A website grade of 95.5/100 for www.networlding.com means that means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 95.5% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.

  • Networlding BlogGrade: 94 out of 100
  • Networlding on Twitter – (HubSpot Twitter Grader Page) – Grade: 98.5 out of 100

    I am close to the top where Chris Brogan and Guy

For those wondering. Here are the Algorithm Factors:

1.  Number of Followers

2.  Power of Followers

3.  Updates: More updates generally leads to a higher grade

4.  Update Recency

5.  Follower/Following Ratio

6.  Engagement

The Grade Calculation: So, those are the factors that go into the calculation of a score.  This score is then used to compare a user against all other users that also have a score.  The grade is calculated as the approximate percentage of other users that have an equal or lower score.  So, a Twitter Grade of 80 means that about 80% of the other users got a lower score.  At the time this article is being written, over 2.1 million users have been graded. To get the whole scoop (which you should), go to this great Twitter article.

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Social Media Week in Review

June 11, 2009

There is a lot going on in the world of social media this week. Take a look: How Xbox’s Social Strategy Could Change Gaming Forever AdAge.com – USA In fact, from what I can see the news that these social networking giants are coming to Xbox has been met with virtual silence. … See all [...]

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