All the talk and collateral in the world won’t matter if your message doesn’t speak to your target audience, especially in our current economic draught. Rarely does everyone at a company say the same thing and seldom do they say it in a compelling manner that reaches customers. Kevin Daum addresses these hurdles with his approach based upon a 3,500 year old secret to success and the inspiration of his latest book ROAR! Get Heard in the Sales and Marketing Jungle (Wiley).
Whether you’re negotiating a major deal, interviewing for your first job or graduating college, the benefits of ROAR! and pursuing The Awesome Experience are endless. In a charming and motivational manner, Daum has the insight to create ROARing successes in both the professional and personal realm for anyone looking to succeed.
I asked Kevin what he attributed to these numbers. He responded, “It’s a combination of timing knowing when certain media events or buying events are coming. I knew I was speaking to a large group and they would be buying a number of books and then focused my energy on for a groundswell with my family and friends. ROI from an efficiency standpoint.”
Kevin tells the story of a company that spends $10,000 a year on a self-published book that doesn’t sell them but, instead, gives them away each year and, as a result, gets back $150,000 or more from that investment. He continues on his process, “I took a book from concept to contract in five months called Green Sense and got a five-figure income. In my column I focus on convergence of need, entertainment and the unexpected. I didn’t have the money that Patrick Lencioni or Seth Godin had but I had a network and I am a marketer so I took what I did have and made it work.”
So what’s the Amazon status of his book currently?
Stats: #1 on Amazon, month of May 2010, #1 on Amazon in the category of Marketing, has been #22 overall
AUTHORS EDGE!
Help get Kevin onto the New York Times Bestseller list. Buy his book (click here). Send me a receipt and I’ll send you a free copy of our e-book, The NanoSecond Networlders.
Additional Gift! – We’ll put you on the list for a free, book club chat!
Bio: Kevin Daum is a bestselling author, marketer, and Inc. 500 entrepreneur. His sales and marketing approach resulted in more than $1 Billion in sales with
a 95 percent pull through rate. With over 25 years of experience in theatre, finance and marketing (an odd but effective combination). As a National Columnist for Smart Business Magazine Kevin teaches companies how to pursue The Awesome Experience for their customers and has authored several books including Building Your Own Home For Dummies. For more info visit: http://kevindaum.com/
And finally, who would think of putting a tatoo on their chest that says, “New York Times Bestselling Author” but Kevin Daum? What a guy!
By Scott Lorenz, guest blogger for Networlding Publishing
President
Westwind Communications Book Marketing
Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing.
A key strategy in any marketing program is to know your competition and successful authors will research competitors before investing time in writing, editing, re-writing, and publishing. How many others have written on the same topic? How have those topics sold? What similar books have done the best? And what made these books successful?
This may sound like a daunting task but it is now as easy as sipping iced tea on a hot, humid day, thanks to a new website called TitleZ – www.titlez.com. TitleZ allows users to instantly retrieve historic and current Amazon rankings on competitors’ books and create reports with 7-, 30-,90- day and lifetime averages. More importantly, you can use this tool to research your next book or create a marketing plan using the information furnished.
By visiting TitleZ you can compile a list of related books, comparing and contrasting sales figures and rankings. You will want to hurry and check it out now while it’s free in its beta testing stage. After the beta testing period expires the service will be available by paying a monthly subscription fee.
As a book marketing specialist, I have found TitleZ to be very useful in offering book marketing advice to my clients. Authors will find this tool helpful in coming up with book publicity and book publishing strategies.
Visit www.titlez.com to learn how a specific book or a group of books has performed over time relative to other books on the market. All you have to do is enter a book title, a subject, author or publisher and TitleZ within seconds comes up with a comprehensive list of books from Amazon.com plus historical sales ranking data. This information allows authors to see how topics and specific books perform over time and to appreciate what’s hot and what’s not.
Among the advantages TitleZ cites when using its tool are:
- Identify trends with book-buying consumers beyond the top ten lists to see within a given topic which books are gaining in interest and which are declining.
- Quickly and easily uncover best-selling and up-and-coming authors on a specific topic.
- Review renderings of book covers, along with sales ranking data, to see what design features are working in the current marketplace.
- By examining prices of competitors’ books you can make a better informed decision on what to charge for your book.
- Find out how effective promotional appearances, tours, book signings, and marketing activities are in driving sales.
If you aren’t totally convinced yet that TitleZ is worth a cup of coffee’s time to try out, than just visit the site, point and click two or three times, enter just one subject, and examine the data returned. You’ll then become convinced. For more information about book marketing visit: http://www.book-marketing-expert.com
About Scott Lorenz
Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Learn more about Westwind Communications’ book marketing approach at www.westwindcos.com/book or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090.
