What can you do that is very low cost to extend your brand and, at the same time, obtain more revenue? Consider creating a guidebook for your book if it offers a process. Then go even further and create tools like e-learning programs or even games. To learn more click on the following video.
Growing Your Brand Through Your Book and Other Book Products
Here are just a few line extensions that could come from your book:
- A Tips Booklet: An example would be our Networlding 101 Ways to Better Networlding tips booklet which is offered free on this blog. This helps your prospects “try before they buy.”
- An E-Book: We are big fans of e-books because they can be the precursor to your book or follow-on books. An example here would be a product created by the organization Z-Mags. Take a look and see what you think. This organization enables your prospects and clients to really dive deep into the value your organization can bring to the table.
- A Guidebook: If you have a book that is a how-to book then a guidebook will really help with training from you and also, licensing your training to others. Here also consider a facilitator’s guide for train-the-trainer programs. We are just getting our guidebook published with a facilitator’s guide.
- Games: Everyone loves games. They engage. They create connection. They accelerate learning. Consider starting with something simple like card decks that help educate like The Creative Whack Pack by Roger Van Oech or Think Pak: A Brainstorming Card Deck by Michael Michalko.
Finally, I also mentioned Chris Brogan’s new book, Trust Agents, which is all about building trust effectively online. The emphasis here is not that you can build the kind of trust you might build with a best friend or even a group of good friends but a way to be more “trustworthy.” With the growth of networks online this becomes a challenge and Chris and his co-author, Julien Smith, help provide a path to make that challenge easier. The result is that those who understand this difference can become more trustworthy which then adds value and credibility to their brand which can also lead to better sales.
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Just this week Business Week came out with an article called “The Hard Sell” showing that, basically, retailers turning the corner on 2009 into 2010 are all over the place on their strategies regarding what they will sell and what they will sell it for. According to Jena McGregor, Businessweek reporter, it may be up to 15 years before we see times like we saw a before this last big economic bubble burst. Here is a quick overview of how retail leaders are getting creative: