I think Leader to Leader is such a great publication. I have been written up before and really appreciated exploring leadership around social networks and the support the group gave me in developing a strong article. Below is a recent excerpt that reflects on today’s current knowledge in the “New Economy.” It offer a lot of insight on innovation. But decide for yourself if it is beneficial.
Leader to Leader Journal Excerpt Sustaining the Ecology of Knowledge by John Seely Brown No.12, Spring 1999
Economic and social wealth in the New Economy increasingly depend on rapid knowledge creation. Organizations that create value through new products, services, and ideas will prosper. Those that fail to build the intellectual capacity and personal engagement of their members will stagnate. The generation of new knowledge, largely based on digital technology, is driving three fundamental shifts in the economy, each of which poses strategic challenges for leaders.
From simply making products and services to making sense. Increasingly, leaders are becoming sensemakers, whether for customers, employees, or investors. How do you interpret the market? How do you sort out the forces reshaping the competitive landscape? Where might we be at risk as the world and the marketplace change? How do we respond to change? How do we build a marketing plan around latent needs, how do we engage the talents and energies of an often diverse and independent workforce? And perhaps most important for leaders, how do we design a truly agile organization?
As leaders move from making products to making sense, we must focus on the shared sense of place — whether physical work space, online networks, or organizational community — that increasingly defines the quality of work life. In the process of creating these physical and virtual work spaces, we must find ways to foster intellectual capital that becomes inextricably bound to a sense of personal meaning.
The Leader to Leader Institute, established in 1990 as the Peter F. Drucker Foundation for Nonprofit Management, furthers its mission by providing social sector leaders with the essential leadership wisdom, inspiration and resources to lead for innovation and to build vibrant social sector nonprofit organizations.
It is this essential social sector, in collaboration with its partners in the private and public sectors, that changes lives and builds a society of healthy children, strong families, decent housing, good schools, work that dignifies, all embraced by the diverse, inclusive, cohesive community that cares about all of its people.
Create a contest. For example, if you are a restaurant you could have a contest for “Customer (or Client) of the Month” with the winner being a customer with a great attitude and story. This will attract healthy competition and other similar customers. You can try this for any other type of business. Engage your employees in this and reward them with a $20 gift card of some sort if they are the one who submitted the story. Showcase the winners in your blog, on social networking sites and your place of business. Everyone likes a contest and the fact that there will be another contest the next month keeps the excitement alive for those who did not win the first time. In my twenty years in business we have never seen anything as successful as a contest to drive new business opportunities to one’s doorstep.
We are so happy to announce that our client, Andres Tapia, is coming out with his groundbreaking new book, The Inclusion Paradox. It has been a long and devoted journey for Networlding and our team of experts to help Andres and his book get published.
We know you will greatly appreciate and enjoy this solid work of excellence. To get more information on the book and become part of The Inclusion Paradox community, visit Andres’ blog by clicking here.
My team and I have decided that we should tweet on Kraft for a week and see what results we get. Now, there are rules with Networlding as we are all about the GOOD that companies do in the world. What does that mean?
If you have something that we should know about that Kraft is doing well, let us know. We will also be happy to retweet your “good news” tweets. Our goals is to spread good news about companies that are big enough to make a difference. We think that if we focus and leverage the good things they do they will, most likely, do them more. But we’ll see . . . . You can never know the outcome of a social media-social networking experiment unless you try.
Thanks!
The Networlding Team of Kerry LaCoste, Jon Malysiak and Me, Melissa Giovagnoli
Vincent Wright is someone I really admire–a voice of reason, calm, spirit and clarity. Here is one of his daily ponderings I think is very useful to those out their building networks with reckless abandon.
———
To me, as a professional networker, the silliness of the Quality
versus Quantity argument can’t die soon enough! But, unfortunately,
that old bromide of an argument seems as hard to get rid of as ridding
the Earth of the cockroaches which have been around since before the
dinosaurs faced extinction.
But, whether or not the argument dies, there is a persistent group of
“network SIZE monitors” (NSM), who just seem hell-bent on watching the
size of networks which they themselves don’t have to manage.
Why they choose to invest their time monitoring other people’s
networks is food for another discussion but, briefly, these network
SIZE monitors spend THEIR time monitoring the size of your network
seemingly for no other reason than to condemn your network once it
reaches a certain size. (Never mind that you may be making effective
use of your networks for the purposes for which you built it.)
Some seem to think that if they can get their condemnation of the size
of YOUR network out quickly enough, it will somehow help THEM
establish themselves as a better, more accountable, more professional,
more successful networker.
I think that attitude and presumption is sheer silliness - and
speaking of managing things - a mismanagement of their own
professional time.
For their own productivity, I recommend that NSM’s reduce the size of
the number of things they worry about which is not theirs to worry
about in the first place.
My questions:
1. What difference does it make to YOU what size MY network is?
(Focus on yours. I’ll focus on mine.)
2. Why use your precious time trying to figure out my relationship
with my network(s) and how I manage them?
3. Do you count the steps to the grocery store?
4. Do you eat to eat the precise number of calories - OR - do you eat
for nutrition, health, energy, and power?
5. Do you focus on how many calories you allocate to loving? Or, do
you focus on loving the people who mean most to you - irrespective of
how many calories you burn up in the process?
Theoretically, music, art, human conversation, blogging, and even
loving can be done by the numbers but, for me, I prefer a less
mechanical, more human means of managing and interacting with the
people in my networks, in my life - irrespective of numerical size.
What say you?
Thanks, and Keep STRONG!! Vincent Wright
Online Community Manager MyLinkingPowerForum.ning.com | MyVirtualPowerForum.com |
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We are so happy to announce that our client, Andres Tapia, is coming out with his groundbreaking new book, The Inclusion Paradox. It has been a long and devoted journey for Networlding and our team of experts to help Andres and his book get published.
